THE FREESTYLE REVOLUTION HITS STORES WITH EA’S NBA LIVE 2004

Top Selling Basketball Franchise Delivers the Definitive Hoops Experience

REDWOOD CITY, Calif. – Tuesday, October 14, 2003 – NBA LIVE 2004, the authentic and innovative hoops videogame from Electronic Arts (NASDAQ: ERTS), is available in stores today under the EA SPORTS^™ brand. Going into its tenth season, NBA LIVE is the best-selling basketball videogame franchise of all-time with more than 18 million units sold.

NBA LIVE 2004 features four-time NBA All-Star Vince Carter of the Toronto Raptors as its cover athlete and delivers the Freestyle Revolution through expanded EA SPORTS Freestyle Control, which allows for signature moves, mid-air passing, control over players away from the ball, and much more. Whether running the point with one-button Quick Plays, spinning free in the lane for a vicious dunk, or locking down with stiff new defensive options, NBA LIVE 2004 features realistic gameplay, which is even further enhanced this year with 10-man motion capture, a first for sports games.

NBA LIVE 2004 also features a dramatically enhanced Dynasty Mode^™, all-new commentary from Marv Albert and Mike Fratello, and online play through EA SPORTS™ Nation, the comprehensive new PlayStation®2 console gaming destination for EA SPORTS titles which offers downloadable roster updates, rankings, matchmaking between two or more players, tournaments, instant messaging, and hands-free chat via USB headset (Internet and broadband connection required).

Developed by Electronic Arts Canada, NBA LIVE 2004 is available on the PlayStation 2 computer entertainment system, Xbox™ video game system, and Nintendo GameCube™. PC-CD will be available November 11th. NBA LIVE 2004 is rated "E" (Everyone) by the ESRB. The game’s official website is www.nbalive2004.com.

EA SPORTS is the leading interactive sports software brand in the world. Its top-selling titles and franchises include John Madden Football™, FIFA Soccer, NHL® hockey, NBA LIVE basketball, MVP Baseball™, NCAA® Football, and NASCAR Thunder™.

ABOUT ELECTRONIC ARTS

Electronic Arts (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $2.5 billion for fiscal 2003. The company develops, publishes and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under three brand names: EA SPORTS™, EA GAMES™, and EA SPORTS BIG™. EA's homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

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Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, EA GAMES, John Madden Football, and MVP Baseball are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The NBA and individual NBA member team identifications used are trademarks, copyrighted designs, and other forms of intellectual properties of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2003 NBA Properties, Inc. All Rights Reserved. NFL, NASCAR, NASCAR Thunder, NCAA, NHL, and FIFA are trademarks of their respective owners and used with permission. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Nintendo GameCube is a trademark of Nintendo. Microsoft and Xbox are either trademarks or registered trademarks of Microsoft Corporation. All other trademarks are the property of their respective owners.