October 11, 2006

New York Declares October 11 as Final Fantasy XII Day

New York City Takes a Day to Celebrate the FINAL FANTASY Video Game Series

In recognition of the success of the FINAL FANTASY® series and in conjunction with the highly anticipated launch of FINAL FANTASY XII on October 31, 2006, NYC & Company, the city’s official tourism marketing organization, dedicated to building New York City’s economy will declare October 11, 2006 to be FINAL FANTASY XII Day. This prestigious honor highlights the impact that Square Enix Inc., the publisher of Square Enix™ interactive entertainment products in North America, and the FINAL FANTASY franchise have had on gaming and the digital entertainment community.

“Square Enix is thrilled to accept the great honor that NYC & Co.has bestowed upon us,” said Daishiro Okada, president and COO of Square Enix, Inc. “For FINAL FANTASY XII Day, we hope that New Yorkers and all FINAL FANTASY fans will unite to celebrate this esteemed occasion with us.”

There are several events and festivities planned in the city of New York on FINAL FANTASY XII Day. Beginning at 11:30 a.m., NYC & Co. officials will hand over the declaration to Square Enix executives, Akitoshi Kawazu, executive producer of FINAL FANTASY XII and Okada at a ceremony located at the Times Square Visitors Information Center. The ceremony will also include the unveiling of the FINAL FANTASY XII cosplay costume winners selected from the official online contest and a brief press conference for media attendees. Additionally, the FINAL FANTASY XII trailer will be presented in Times Square and street team members will be roaming Manhattan, giving away limited-edition FINAL FANTASY XII tchotchkes throughout the day.

Following FINAL FANTASY XII Day, Square Enix will showcase FINAL FANTASY XII at DigitalLife (booth #1422) where attendees will be the first to get their hands on the complete version of the game. Eager players will be able to journey through the immense world of Ivalice and discover the magic that led to more than 2.4 million units sold to date since its release on March 16, 2006 in Japan for the PlayStation®2 computer entertainment system. DigitalLife 2006 will take place at the Jacob Javits Center in New York City and will run from October 12 through 15, 2006. More information about DigitalLife can be found at www.digitallife.com.

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