Dolby Multichannel Audio Featured in Every Upcoming Game from Eidos Interactive
Mad Dash Racing first Eidos video game to use Dolby Digital technology

San Francisco, October 9, 2001-Dolby Laboratories and Eidos Interactive [NASDAQ: EIDSY], a leading developer and publisher of interactive entertainment for the PC and console gaming systems, announced the inclusion of Dolby multichannel audio technology in all of Eidos' upcoming releases, starting with Mad Dash Racing. As Eidos' first game for the new Xbox video game system from Microsoft, Mad Dash Racing will employ the Dolby Interactive Content Encoder, a technology that dynamically encodes multichannel audio into a Dolby Digital 5.1 signal.

Eidos' plan to incorporate Dolby Digital 5.1 in its titles is a result of Dolby's Virtual Incubator Program (VIP). Providing information and support for the developer community, VIP materials explain how developers can use the Dolby Interactive Content Encoder to integrate Dolby Digital 5.1 into game titles and platforms, and how interactive audio can enhance the overall gaming experience.

"Eidos has a great commitment to giving gamers the highest quality gaming experience, which is why we will be incorporating Dolby multichannel audio technology into all of our games," said Chip Blundell, Marketing Director for Eidos Interactive. "A whole new genre of game content for Eidos, Mad Dash Racing is a unique blend of high-speed combat racing, 3-D adventure action, and multiplayer competition. This game's design, enveloping 3-D interactive game sound, and music by popular electronic artists, combined with Dolby Digital technology, provides an unforgettably cinematic interactive experience. We plan to release all our Xbox titles with Dolby Digital 5.1."

"Including Dolby's 5.1 surround audio in today's high-performance game platforms means home gaming can now surpass even the best arcade gaming experiences," said Dennis Staats, Director, Computer and Games Technology Marketing, Dolby Laboratories. "I'm quite sure that Mad Dash Racing, as well as all future Eidos Dolby Digital 5.1 titles, will delight and astound gamers with an interactive 5.1 Dolby Digital soundtrack."

For more Mad Dash Racing information, go to www.maddashracing.com  < http://www.maddashracing.com>. The game's soundtrack will feature music by leading electronic music artists including Moby, Fatboy Slim, and Uberzone. Other upcoming Eidos releases in Dolby multichannel sound include Soul Reaver 2 and Blood Omen 2.

About Dolby in Games
The standard for audio quality in the gaming industry, Dolby allows gamers to experience cinematic-quality surround sound and multichannel audio that surpasses the arcade experience. Working with developers and manufacturers, Dolby has designed the Virtual Incubator Program (VIP) to promote audio excellence in games incorporating Dolby Surround and Dolby Digital technology. Dolby has also developed the groundbreaking Dolby Interactive Content Encoder, which enables real-time Dolby Digital encoding in game consoles. Today, Dolby Surround, Dolby Digital, and Dolby Pro Logic II are incorporated in hundreds of major game titles, as well as in all major platforms and consoles.

About Xbox
Xbox ( http://www.xbox.com) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox will be available in North America on November 15, 2001 at the suggested retail price of $299.99. *Reseller prices may vary.

About Eidos Interactive
Eidos Interactive, Inc. is a leading developer and publisher of interactive entertainment products for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, and the Xbox video game system from Microsoft. Eidos Interactive is part of London-based Eidos plc with additional offices in San Francisco, Paris, Hamburg, Tokyo and Singapore. For more information on Eidos Interactive's product line visit http://www. eidos.com  <http://www.eidos.com>.

About Dolby Laboratories
Dolby Laboratories pioneered audio noise reduction more than 35 years ago, and has become the leading licensor of signal processing technologies for the music and movie industries. Dolby Laboratories is the developer of signal processing systems used worldwide in applications that include motion picture sound, consumer entertainment products and media, broadcasting, and music recording. Based in San Francisco with European headquarters in England, the privately held company has offices in New York, Los Angeles, Shanghai, Beijing, and Tokyo. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com  <http://www.dolby.com/>.

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