FOR IMMEDIATE RELEASE                 

ACTIVISION BRINGS ALL-NEW WEB-SWINGING AND MUTANT ADVENTURES TO THE GAME BOY ADVANCE AND PC

Santa Monica, CA - October 3, 2001 - Some of the most popular Marvel super heroes are set to once again wield justice and protect the innocent with the releases of Activision, Inc.'s (Nasdaq: ATVI) Spider-Man for the PC and Spider-Man: Mysterio's Menace and X-Men: Reign of Apocalypse, both for the Game Boy Advance.  These releases mark the super heroes' debut on Nintendo's new handheld video game system.  All of the games, which have shipped to North American retail stores, are rated "E" ("Everyone" - content suitable for persons ages 6 and older) by the ESRB and carry suggested retail prices of $29.99 for the PC and $39.99 for the Game Boy Advance.

"Spider-Man and the X-Men have entertained millions of people around the world for more than 30 years, and now they are set to bring their fans all-new interactive adventures," said Larry Goldberg, executive vice president, Activision Worldwide Studios.  "These releases capture the allure, mystery and excitement of the famous comic brands with the same rich detail and excellent gameplay that gamers have come to expect from our titles."

Spider-Man: Mysterio's Menace lets pocket gamers live the fantasy of Marvel's legendary webslinger with the enhanced, side-scrolling gameplay and powerful graphics of the Game Boy Advance.  When Mysterio unleashes his illusory schemes, Spider-Man must stop his evil plan and restore life to normal. 

X-Men: Reign of Apocalypse features four of Marvel's most popular X-Men - Wolverine, Storm, Rogue and Cyclops - in a side-scrolling brawler as they try to escape arch-villain Apocalypse.  Two different gameplay modes - single-player story and multi-player Versus - provide non-stop adventurous fun and fighting game action.  Along the way, players will interact with over 30 other characters from the X-Men Universe. 

Spider-Man for the PC is the first free-roaming, 3D action/adventure game to feature the arachnid hero.  Framed by super-villains, Spider-Man must utilize his super strength with web-slinging, crawling up walls, agility, and "Spider-Sense" to clear his name and capture enemies such as Rhino, Mysterio and Scorpion.  Eight main comic book locations and 30 sub-section levels set the stage for battles and fun. 

About Marvel Enterprises, Inc.
With a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. (NYSE: MVL) is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in five divisions: entertainment (Marvel Studios), licensing, toys (Toy Biz), comic book publishing and Internet/New Media.  Marvel facilitates the creation of entertainment projects, including feature films, television, home video and the Internet, based on its characters and also licenses its characters for use in a wide range of consumer products and services including video and computer games, apparel, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its comic book division which continues to maintain a leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property.  For additional information visit the Marvel Web site at http://www.marvel.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements."  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.  These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2001, which was filed with the United States Securities and Exchange Commission.  Readers of this press release are referred to such filings.
 

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