GLU MOBILE LAUNCHES “MARC ECKO’S GETTING UP” FOR MOBILE PHONES

Graffiti Culture Hits Mobile Gaming with the Release of *ecko unltd and Atari’s Groundbreaking Action-Adventure Game

Glu Mobile (formerly Sorrent, Inc. and Macrospace Ltd.), a leading creator and global publisher of mobile entertainment, today announced the launch of “Marc Ecko’s Getting Up,” an action-adventure game based on the highly anticipated title born from collaboration between *ecko unltd. and Atari, Inc.

Developed by The Collective, “Marc Ecko’s Getting Up: Contents Under Pressure” is inspired by graffiti’s historically rich and diverse culture and is the culmination of seven years of story and character development by Marc Ecko, the visionary behind several of today’s most respected youth lifestyle brands.

Like its console and PC counterparts, “Getting Up” puts mobile gamers in the shoes of Trane, a talented graffiti artist and headstrong New Radius citizen striving for freedom of expression in a city where free speech has been outlawed by a corrupt government. As he develops his graffiti skills, Trane must inspire a revolution through his artwork, ultimately transforming the world around him from a colorless, urban sprawl into a fresh and vibrant city.

The critically-acclaimed mobile title earned IGN.com’s Editor’s Choice Award and an 8.4 from GameSpot, whose reviewer said, “Glu Mobile has created a genuinely compelling mobile action game with Marc Ecko’s Getting Up.”

Key features of Marc Ecko’s Getting Up for mobile include: · Execute fluid ninja-style moves in vertically and horizontally designed layouts · Complete works of graffiti art and save the images into a personal black book · Twenty-seven levels featuring three environments – city, underground and bridge · A unique hip-hop score from producer RJD2 that accompanies the action · Reach the highest spots and get your graf up while avoiding flyers, search lights and motion detectors · Progress through levels by guiding Trane through one-way doors, onto moving platforms and off of trampolines

Getting Up for mobile is now available on major wireless carriers in the U.S. and will be launching worldwide in the coming months. Glu has ported Getting Up to more than 320 unique handsets and developed 2,400 individual skus for the global launch of the title. Glu is also exclusively publishing ringtones and wallpapers as part of the Marc Ecko’s Getting Up mobile experience.

"Marc Ecko's first video game, Getting Up, is one of the most anticipated titles of the Fall and one of the most exciting projects to come to mobile," said Robert Nashak, senior vice president of production, Glu Mobile. "With Getting Up for mobile, Glu has again taken a console title and successfully reinterpreted it for the mobile platform. This game simultaneously captures the magnitude of the title’s original vision and delivers a compelling and fun mobile gaming experience.”

Glu developed and published “Getting Up” for mobile under an exclusive, multi-year, worldwide licensing agreement with Atari, Inc. (NASDAQ: ATAR), a leader in interactive entertainment. The PS2, XBox and PC versions of the game are set to launch in November 2005.

For more information on Marc Ecko’s Getting Up for mobile, visit the official website at http://gettingupmobile.com. 

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