Lowrider video game to feature hip-hop hit "Get Low"

Game allows players to purchase, upgrade and detail cars

Buffalo, New York (Sept. 26, 2003)- The gamers will be bumping and grinding in the upcoming rhythm-action video game Lowrider as the hip-hop hit "Get Low" is featured on the game's soundtrack, video game publisher Jaleco Entertainmentä announced.

"Get Low," by Lil Jon & the East Side Boyz featuring the Ying Yang Twins, is enjoying tremendous airplay with a 26-week run on the Billboard Magazine single chart and its position as the Number 2 hip-hop single. The certified Platinum album, "Kings of Crunk," available now from TVT Records, has remained on the top-selling albums chart for 48 weeks. Lil Jon & the East Side Boyz are the newest music sensation, making appearances on BET, MTV and the MTV Video Music Awards. The trio has been featured in USA Today, Rolling Stone Magazine, and The Source.

"Lowrider fans are ready to 'get crunk' with Lil Jon & The East Side Boyz," said Paul Burgess, TVT Senior Vice President of Sales & Marketing. "It's appropriate that the hip-hop anthem of the year will anchor the hottest video game of the holiday season."

Lowrider simulates the American phenomenon of lowriding by putting into the gamers' hands the ability to purchase and upgrade cars, install major hydraulics and choose or create detailed artistry to compete against other vehicles in hops, dances and cruise shows. Lowrider enables single and multi-players to compete in tournament and street events in five U.S. cities. Lowrider offers an exciting lowriding experience with more than 20 customizable vehicles, 18 categories of car upgrades, and a custom paint tool for personalized hood ornamentation.

Lowrider will be available in North America in November exclusively on the PlayStation®2 computer entertainment system. Lowrider 'Round The World was published last December in Japan by PCCW-Japan, parent company of Jaleco Entertainment.  The 2003 version includes updated video footage, additional vehicles and a new soundtrack, featuring "Get Low."

Editor's Note: Game artwork available at ftp://files.jaleco.com (username: mediazone; password: p0ptarts). Listen to "Get Low" at www.liljononline.com.

About Jaleco Entertainment

Jaleco Entertainment (www.jaleco.com) is a premier publisher of interactive software entertainment for console systems, PC, and online gaming. With a team that blends highly experienced individuals from the gaming industry and fresh new talent, the company is committed to developing original intellectual property and cutting edge gaming titles. Jaleco Entertainment is based in Buffalo, New York, with European headquarters in London, England. Jaleco Entertainment maintains development studios in Boulder, Colorado; and Tokyo, Japan. Jaleco Entertainment is a wholly owned subsidiary of PCCW Japan. The company employs more than 200 people worldwide.

About TVT Records

Headquarted in New York City, TVT Records is the home for the current number one selling independent album, KINGS OF CRUNK in the country. The powerhouse indie label released Ying Yang Twins' third album, ME & MY BROTHER on September 16.

©2003 All rights reserved. Jaleco Entertainment and the Jaleco Entertainment logo are trademarks or registered trademarks of Jaleco Entertainment in the United States and other countries.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Lowrider is manufactured under license for McMULLEN ARGUS PUBLISHING, INC. - a PRIMEDIA company, publisher of LOWRIDER Magazine.  All Rights Reserved.

"Get Low" Performed by Lil Jon & the East Side Boyz featuring the Ying Yang Twins

Published by TVT Music, Inc./Da Crippler Music admin. by Colli Park Music/DWC Music admin. by Colli Park Music, Courtesy of TVT Records.