September 24, 2007

2K Sports Announces NBA 2K8 Soundtrack to Showcase an Array of Eclectic Music Offerings

Soundtrack to Feature Run-DMC, Devo, Stone Roses and Exclusive J Dilla Collaborations with Common, Q-Tip, Talib Kweli and Madlib

2K Sports today announced that NBA 2K8 will feature original and exclusive tracks from the late legendary producer J Dilla (aka Jay Dee) with Common, Q-Tip, Talib Kweli and Madlib providing vocals. The in-game soundtrack will also include music that harkens back to the roots of hip-hop, as well as an eclectic mix of songs from other genres that complement the virtual hoops action.

As one of the music industry’s most influential producers, J Dilla inspired many artists, including Common, Q-Tip, Talib Kweli and Madlib, all of whom he had previously collaborated with in some fashion. These artists were tapped to keep J Dilla’s legacy alive because of their friendship and respect for this fallen talent. Now exclusively on the NBA 2K8 soundtrack, three J Dilla tracks will feature the lyrics of Common, Q-Tip, Talib Kweli, and Madlib.

“J. Dilla was one of the industry's greatest talents,” said Q-Tip. “This recording is reflective of his legacy and of the wonderful body of work that he left behind.”

The in-game soundtrack to NBA 2K8 introduces today’s gamers to classic tracks from The Highlighters Band, Ernie and The Topnotes, Billy Ball & The Upsetters, and The Fabulous Jades. Rounding out the soundtrack are offerings from Quasimoto, Percee P, Run-DMC, Devo, Cut Chemist, Fishbone, Stone Roses and many more.

“For the NBA 2K8 soundtrack, we wanted to produce something diverse that bridges modern hip-hop with its rich heritage in funk and groove,” said Tim Rosa, 2K Sports Director of Brand and Lifestyle Marketing. “In addition to showcasing some of J Dilla’s finest and unreleased cuts with marquee artists like Common, Talib Kweli and Q-Tip, we’ve included a diverse group of artists whose music really captures the spirit of the game.”

• J Dilla feat. Madlib                          “The Official (2K8 Mix)”

• J Dilla feat. Q-Tip & Talib Kweli        “Lightworks”

• J Dilla feat. Common                       “E=MC2”

• Run-DMC                                        “Sucka MC's”

• Stone Roses                                   “Fool's Gold”

• Breakestra                                       “Getcho Soul Together Pt. 2”

• Fishbone                                        “Skankin to the Beat”

• Tommy Guerrero                             “Molotov Telegram”

• Percee P                                         “Throwback Rap Attack”

• Quasimoto                                      “Chrome Dreams”

• Devo                                              “Through Being Cool”

• Quantic                                           “When You're Through”

• J. Rocc                                           “Cold Heat Megamix”

• Cut Chemist                                    “Bunky's Pick”

• Billy Ball & The Upsetters                 “Tighten Up Tighter”

• The Highlighters Band                      “Funky 16 Corners”

• A Guy Called Gerald                        “Hurry to Go Easy”

• Sonic Trip                                       “Energy Play”

• Baron Zen                                       “Turn Around (Peanut Butter Wolf Instrumental Mix)”

• Finley Quaye                                   “Ultra Stimulation”

• G-Love & Special Sauce                  “Shooting Hoops”

• Ernie & The Topnotes                      “Dap Walk”

• The Fabulous Jades                        “Cold Heat”

NBA 2K8 is rated E for Everyone and will be available October 2, 2007 for the Xbox 360, the PLAYSTATION 3 and PlayStation 2. NBA 2K8 features exciting all-new play modes, defensive mechanics, off-ball controls, a radically improved franchise mode and an impressive set of other updated features.

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