ESPN Videogames Announces New Isomotion Feature for ESPN NBA Basketball

"A Revolutionary feature found only in ESPN NBA Basketball"

SAN RAFAEL, CA - (September 18, 2003) - ESPN Videogames today announced details surrounding a revolutionary new feature for ESPN NBA Basketball called IsoMotion(TM) - allowing players to control both sides of the court by locking down opponents in a one-on-one encounter. This feature will be available exclusively in the upcoming release of ESPN NBA Basketball. ESPN NBA Basketball and other ESPN Videogames titles are produced by Visual Concepts - Sega's sports developer.

Taking "control" to the next level, IsoMotion lets gamers execute one offensive move and then build upon it, allowing them to execute a crossover, spin, hesitate and, finally, take a quick step back and go for the three - all in one fluid movement. The defensive game is also taken to previously

unseen heights with IsoMotion. Defensive players will now be able to react to every offensive move - blocking open lanes; stopping drives while judging direction; and potentially drawing the charge - creating true one-on-one "isolation" play within the game.

"'ESPN NBA Basketball's' all-new ball-handling system combines the best of both offensive athleticism and defensive reaction skills," said Greg Thomas, president of Visual Concepts. "Basketball video games have historically focused primarily on offense, allowing players to make only one move at a time. IsoMotion gives sports gamers a chance to concentrate on both sides of the court, combining countless moves into one play."

IsoMotion simulates the real interaction between the offense and defense, not only by allowing offensive players to find the open lane, but also by giving defensive players the chance to stop them in their tracks and force a turnover. Allowing users to sequence both offensive and defensive techniques, the feature adds both skill-based and reflexive play.

Developed by Visual Concepts - makers of the critically acclaimed "SEGA Sports NBA 2K" series - ESPN NBA Basketball builds on the franchise's success as one of the best basketball simulations ever made by introducing more than double the animations and by creating incredibly innovative features like "IsoMotion."

ESPN NBA Basketball will be available at retailers nationwide this October and will be available for both the PlayStation(R)2 computer entertainment system and the Xbox(TM) videogame system from Microsoft(R).

About Visual Concepts Entertainment
Visual Concepts Entertainment is the maker of the critically acclaimed 2K series of sports games. The company is responsible for the full development and marketing for all ESPN Videogames titles and is committed to delivering the best, fully integrated sports gaming experience for all consumers. Visual Concepts Entertainment is wholly owned by Japan-based SEGA Corporation.

About ESPN
ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia assets in sports marketing with over 40 business entities. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes (launching the end of 2003), ESPN Now, ESPN Today), ESPN HD (a high-definition simulcast service of ESPN), ESPN Regional Television, ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN Broadband, ESPN Wireless, ESPN Video-on-Demand and ESPN Interactive. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. ESPN is a registered trademark of ESPN, Inc. ESPN branded elements (C) ESPN, Inc

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. (C) 2003 NBA Properties, Inc. .

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. ESPN is a registered trademark of ESPN, Inc. All other trademarks are the property of their respective owners.

About Sony Computer Entertainment America
Recognized as the undisputed industry leader, Sony Computer Entertainment America markets the PlayStation(R) game console and develops, publishes, markets and distributes software for the PlayStation game console and the PlayStation(R)2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.