ACTIVISION® AND QUIKSILVER FORM WORLDWIDE STRATEGIC PARTNERSHIP FOR ACTIVISION O2(tm) ACTION SPORTS BRAND

Industry Leaders Join Forces To Cross Promote Action Sports Lifestyle

 Santa Monica, CA.  -- September 17, 2001  -- Activision, Inc. (Nasdaq: ATVI), the number one publisher of action sports games worldwide, and Quiksilver, Inc. (Nasdaq: ZQK), the world's largest boardriding apparel and lifestyle company, today jointly announced that they have formed a strategic alliance that will cross-promote Activision's Tony Hawk's Pro Skater franchise and Kelly Slater's Pro Surfer video game through a number of innovative retail, clothing, event and in-game sponsorships.  The long-term distribution and co-marketing partnership begins this November with the launch of two Activision O2 games -- Tony Hawk's Pro Skater(tm) 2x and Tony Hawk's Pro Skater 3. 

The alliance reinforces the Activision O2 brand in the action sports market by providing Activision with the opportunity to distribute their games through skate, surf, and boarding retailers, further strengthening the Activision O2 brand among the core demographic.  Under the terms of the agreement, Quiksilver will be the featured boardriding clothing brand in the Activision O2 games which combined are expected to deliver more than 1 billion consumer impressions worldwide for the Quiksilver brand.  In addition to in-game branding and distribution, the agreement includes worldwide co-marketing activities, national gaming competitions, in-store game kiosks and POP materials in Quiksilver Boardriders Club retail stores, local market consumer promotions and cross-promotional advertising campaigns. 

"Quiksilver is the perfect strategic partner for the Activision O2 brand," said Will Kassoy, senior director of global brand management, Activision.  "Like Activision, the company is deeply rooted in the action sports lifestyle and shares our goal of delivering top quality, authentic products that enthusiasts know and trust."

"The partnership between Quiksilver and Activision came about quite naturally," said Taylor Whisenand, director of marketing for the Quiksilver brand in North America.  "Tony Hawk and Kelly Slater are Quiksilver's two most globally recognized athletes.  When the best skateboarder and best surfer in the world are working with a company as successful as Activision, we will likely jump at the chance to be involved."

About Quiksilver, Inc.

Quiksilver designs, produces and distributes clothing, accessories and related products for active-minded people and develops brands that represent a casual lifestyle - driven from a boardriding heritage.  Quiksilver's authenticity is evident in its innovative products, events and retail environments across the globe.

Quiksilver's primary focus is apparel for young men and young women under the Quiksilver, Quiksilver Roxy, Raisins, Radio Fiji and Hawk Clothing labels.  Quiksilver also manufactures apparel for boys (Quiksilver Boys and Hawk Clothing), girls (Teenie Wahine and Raisins Girls), men (Quiksilver edition and Fidra) and women (Leilani and Alex Goes), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu, Supernatural Manufacturing and Bent Metal labels.  Quiksilver's products are sold throughout the world, primarily in surf shops and specialty stores that provide an outstanding retail experience for their customers.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at <http://www.activision.com/>.

The statements contained in this release that are not historical facts are "forward-looking statements."  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.  These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2001, which was filed with the United States Securities and Exchange Commission.  Readers of this press release are referred to such filings.

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