SCHOLASTIC RELEASES NEW SOFTWARE IN BEST-SELLING CLIFFORD THE BIG RED DOG(r) SERIES

Clifford Phonics Helps Children Build Essential Reading Skills

New York, NY (September 15, 2003) - Scholastic, the global children's publishing and media company, today announced the availability of the newest software game in the award-winning and best-selling Clifford the Big Red DogÒ series. Clifford Phonics, available in retail stores nationwide, uses an engaging storyline and a fun carnival setting to make learning reading and phonics fun for kids.

Clifford Phonics brings children ages four to six to the Birdwell Island Carnival where they team up with the beloved characters from the top-rated PBS KIDS(r) TV series, Clifford the Big Red DogÒ. Players tour the carnival and participate in 12 entertaining activities and carnival games to build and reinforce important phonics skills such as letter and sound recognition, spelling and vocabulary. Throughout the game, children are rewarded with prizes that can be used to decorate a float for the BIG parade.

"Clifford the Big Red Dog has been captivating audiences worldwide for more than 40 years," said Alan Waldman, Vice President and General Manager, Scholastic Retail Software. "Clifford Phonics uses a child's love of playing with Clifford and his friends to build essential early reading and vocabulary skills."

Clifford Phonics is the fifth CD-ROM based on the popular Clifford the Big Red Dog license. The Clifford software series has sold nearly one million units and won more than 20 awards. The Clifford book series boasts more than 160 titles and 110 million books in print. Clifford is also the star of his own top-rated and award-winning television show on PBS KIDS(r).

Clifford Phonics is available nationwide in a Windows/Macintosh hybrid for a SRP of $19.95.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, school-based and direct-to-home continuity programs; retail stores, schools, libraries, and television networks; and the Company's Internet Site, www.scholastic.com

Share | Digg This | Glink It

---