Cabela's Deer Hunt 2004 Season Named "Game of the Week" From TeamXbox

Fun Labs, Activision Titled Called a "Pleasant Surprise"

Minneapolis, MN – September x, 2003 – Cabela’s® Deer Hunt 2004 Season for the Xbox® video game system from Microsoft, the newest addition to the acclaimed hunting series from Activision Publishing, Inc., a wholly-owned subsidiary of Activision, Inc. (Nasdaq: ATVI), was honored by TeamXbox.com as the “Game of the Week” for the week of September 8-12. The game received a 4 out of 5 star review from the site’s editorial staff and Rob Semsey of TeamXbox.com called Cabela’s Deer Hunt 2004 Season “one of the most pleasant surprises seen on the Xbox this year.”

Semsey went on to say, “With overly hyped games out there, it is refreshing to see one like Cabela’s Deer Hunt 2004 Season. This value priced title, developed by Fun Labs and published by Activision, easily gets my vote for the sleeper hit of the year.”

Cabela’s Deer Hunt 2004 Season for the Xbox video game system from Microsoft is currently available nationwide for a suggested retail price of $29.99 and is rated “T” for TEEN by the ESRB.

About Activision:
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com
 

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