September 5, 2006

LETSGAME to Distribute Dungeons & Dragons Online: Stormreach in Korea

Companies Set to Cooperate in Korea’s Online Gaming Market

Turbine, Inc., a premier publisher of Online subscription entertainment, announced today that it has a distribution agreement with LETSGAME, a leading Online game and community portal in Korea. Under the agreement, LETSGAME and Turbine will cooperate in localizing Dungeons & Dragons Online™: Stormreach™ (DDO) for the Korean market. LETSGAME will market, distribute and operate the game in that territory. DDO is based on the world-renowned Dungeons & Dragons® brand franchise from Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE: HAS). Dungeons & Dragons is under license from the Hasbro Properties Group, the intellectual property development arm of Hasbro.

"The Korean market represents an important opportunity for Turbine,” said Jeffrey Anderson, president and CEO of Turbine, Inc. “This agreement signals Turbine’s commitment to a long-term presence in Korea and the continued rollout of DDO as a global franchise.”

LETSGAME is a leading Online game and community portal in Korea offering 25 games to over 3.5 million registered users.

“As one of the leading Online games operators in Korea, we have a deep understanding of the market,” said Jack Shin, chief executive officer of LETSGAME. “There is enormous demand for more MMO titles in our community and through close cooperation with Turbine, we will deliver a premium title to our customers.”

“We are excited about the upcoming release of Dungeons & Dragons Online: Stormreach in Korea,” said Jeff Burdeen, vice president of digital media for the Hasbro Properties Group. “The introduction of a truly unique and innovative massively multiplayer Online game for the DDO gaming base reaffirms Dungeons & Dragons as the premier fantasy brand today.”

Dungeons & Dragons Online: Stormreach recreates the essence of the classic pen-and-paper roleplaying experience - with an emphasis on non-grinding, instanced quests that provide a unique, immersive experience for each party. Authentic features in the game include customizable characters, dungeons filled with devious traps, monsters and stories from the Eberron® campaign setting, an on-screen d20 (20-sided die) and a dungeon master. The unique Online world of Stormreach is a bustling city with thousands of players from around the world. It represents a new paradigm for the MMO genre with unique features including party-based quests, integrated voice chat, real-time action combat, and award winning graphics.

Published by Atari, Inc. (NASDAQ: ATAR) in North America and Europe, Dungeons & Dragons Online™ has been enthusiastically received by many gaming critics, including The New York Times, PC Gamer, Game Informer and many more.

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