MAJESCO'S 'BLOODRAYNE' GOES HOLLYWOOD AS BOLL KG ACQUIRES FILM RIGHTS TO POPULAR VIDEO GAME FRANCHISE

$30 Million Budget to Back Hollywood's New Femme Fatale

EDISON, NJ, September 04, 2003 - Continuing its strategy of developing cornerstone franchise properties with widespread commercial appeal, Majesco, one of the fastest-growing publishers of interactive entertainment software, today announced a deal that will take their popular action/horror video game, BloodRayne to the silver screen.  Vierte Boll Kino Beteiligungs-GmbH & Co. KG (Boll KG), the production company responsible for several film adaptations of video games including Alone in the Dark and House of the Dead, has purchased the theatrical film and merchandise rights for the game.

Executive producer and director Dr. Uwe Boll, expects to begin filming BloodRayne sometime in 2004 and estimates a budget in the $30 million range.  Shawn Williamson (White Noise, Alone in the Dark) of Brightlight Pictures is set to produce.

"BloodRayne is one of the select interactive entertainment franchises that transcends the video game genre and appeals to mainstream entertainment audiences," said Jesse Sutton, President of Majesco.  "With its unique blend of action, horror, and sex appeal, BloodRayne contains major crossover potential and we are continuing to explore additional licensing opportunities."

"We think BloodRayne is a dynamic, compelling anti-hero and a contemporary, smart standard bearer for the genre" says Boll from the set of Alone in the Dark, currently wrapping production with Brightlight Pictures in Vancouver with Christian Slater, Tara Reid and Stephen Dorff. "We look forward to bringing her-and the game--to life on film."

Williamson adds, "I'm looking forward to continuing my collaboration with Uwe, and to continuing to build Brighlight's reputation in producing terrific entertainment with these films."

Originally released for console on October 2002, with a PC release scheduled for September 9 of this year, BloodRayne features the sexy, supernatural, huntress BloodRayne, an unholy breed of human and vampire.  An explosive force with gymnastic dexterity and an intense lust for blood and action, BloodRayne was raised and trained by a secret agency to hunt down and eliminate supernatural threats around the globe. 

Consumers looking for more information on BloodRayne can visit the official Majesco site at www.BloodRayne.com.  The site contains movies and screen shots from the game; additional background on the interactive world's most deliciously wicked hunter of evil; unique downloads and other special features.

About Majesco

Headquartered in Edison, NJ, with offices in the United Kingdom, Majesco was founded in 1986 and is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox^®, PlayStation^®2 computer entertainment system, Nintendo GameCube^(tm) and Game Boy^® Advance systems, as well as the personal computer.  Included among these are Majesco's Drake, a comic book-styled shooter for Xbox^® and PC, and Black9, an original action/RPG for console and PC, both scheduled for release this fall.  Already scheduled for a spring 2004 release is Majesco's highly-anticipated Advent Rising, the first in a trilogy of intergalactic action/adventure games and novels, scheduled for Xbox^® and PC.  Majesco can be found on the World Wide Web at http://www.majescogames.com/.

About Boll KG

With $US29 million in production funds raised in the past year, Boll KG is a fast-growing upstart film production entity based in Frankfurt, Germany under the aegis of Dr. Uwe Boll.  With this most recent acquisition, Boll has emerged as a pre-eminent developer and producer of films based on video games.  Artisan will release House of the Dead, based on the Sega franchise, this Fall; Boll is about to wrap production on a film adaptation of Atari's Alone in the Dark in Vancouver.  Both films were produced with Shawn Williamson's Brightlight Pictures.