News

2006 SI(tm) Sports Trivia Comes to a Phone Near You

Sports Illustrated trivia game now available through all major carriers

San Mateo, CA - 29th August, 2005: I-play, the mobile games company, and SI Mobile, part of Sports Illustrated(tm), one of the world's most recognized media and sports entertainment brands, today announced the launch of 2006 SI(tm) Sports Trivia for mobile phones. The game is now available through all major carriers and online portals across North America.

"Sports games are a proven winner in mobile and sports brands don't come much bigger and more respected than Sports Illustrated(tm). We are hugely excited about the launch of 2006 SI(tm) Sports Trivia. This is one of two SI titles that we're launching this summer as we grow our company and our game titles into a dominant franchise on the North American mobile gaming scene," commented David Gosen, COO, I-play.

Sports fans will be challenged with a broad range of questions, for example: At a rodeo, who rescues unseated riders before they're injured or killed?

Rodeo Wranglers Rodeo Clowns, Rodeo Jockeys or Rodeo Marshalls How many balls are on the pool table at the start of a standard game?

17, 15, 13 or 19 What American city is home to a football team called the Cowboys?

Dallas, Denver, Houston or Phoenix

"We are excited to build upon our relationship with I-play," said Jeff Price, VP/Chief Marketing Officer at SI. "It is a great opportunity for us to provide another form of sports entertainment to our loyal fans and an ideal space for us to further expand the SI brand."

Featuring quiz questions pulled directly from the vaults of Sports Illustrated, 2006 SI(tm) Sports Trivia hosts a number of subscription-based network-connected features giving gamers exclusive access to question packs approved by SI's statistics experts, which are updated on a monthly basis. In addition, players can view and post high-scores on WAP and web-based leader boards via dedicated SI-branded microsites, challenging friends to see who can get the highest score. I-play will also assist wireless network carriers in organizing tournaments around the game, offering a variety of prizes to the best trivia champions across the nation.



For More Product Information
2006 SI Sports Trivia (MB)