Ubi Soft Entertainment Announces Launch Date For “¡Mucha Lucha!” On Nintendo Game Boy® Advance

“Honor, Family, Tradition…and Donuts!”

SAN FRANCISCO, CA – August xx, 2003 – Calling all mascaritas! Dig out your favorite wrestling mask and get ready to enter the virtual ring as Ubi Soft Entertainment announces plans to publish “¡Mucha Lucha!: Mascaritas of the Lost Code” for the Nintendo Game Boy Advance.  Based on the hugely popular Warner Bros. Animation series which airs on Kids’ WB!, “¡Mucha Lucha!” will place gamers into the wild, colorful world of The Foremost World-Renowned International School of Lucha.  “!Mucha Lucha!: Mascaritas of the Lost Code” is slated to release in the U.S. November 18, 2003.

Players will wrestle their way through a wacky adventure infused with the creative art style and hilarious characters that make up the “¡Mucha Lucha!” world. “¡Mucha Lucha!” for the Game Boy Advance showcases Lucha  over-the-top action, cameos, episode-style level design, and awe-inspiring wrestling signature moves!

“Ubi Soft is excited to publish the first interactive game based on this new, amazingly inventive franchise,” said Tony Kee, vice president of marketing for Ubi Soft Entertainment. “It’s another wonderful opportunity to collaborate with Warner Bros. Consumer Products in bringing one of the hottest animated series to the video game  world.”

What is Lucha Libre?

First conceived in the 1930s, Lucha Libre, the theatrical style of Mexican pro masked wrestling, was the inspiration for the “¡Mucha Lucha!” animated series.  Very popular in Mexico and Latin America, Lucha Libre matches are enjoyed by entire families, and the appeal has since broadened into the United States.

Storyline
While in the care of Rikochet, Buena Girl and The Flea, the official “Code of Masked Wrestling” has been stolen from the main office of the School of Lucha.  The three mascaritas (little masked ones) must find the book or be expelled! The quest to retrieve the book leads them to bizarre landscapes and to a final encounter  with the dreaded El Dolor de Kurtz, the leader of room 207.

About the Game

Developed by Digital Eclipse Software, Inc., the game enables the player to play as all three of the mascaritas; Rikochet, Buena Girl and The Flea. Each character has their own signature move, but the other amigos can be relied on to help in a challenge. Other game features include:

• 12 colorful and wacky levels including the School of Lucha, Backpack Valley, and Gerbil Jorge’s Masked World of Lucha Fun and Wrestletainment.

• Four bosses from the show, including Potato Patata Jr., Cindy Slam, and El Dolor de Kurtz, to be brought down in the wrestling ring.

• Over 15 moves per character, such as Buena Girl’s Buena Bulldozer of Truth, and an unlockable move.

“¡Mucha Lucha!: Mascaritas of the Lost Code” has an ESRB rating of “RP” for Rating Pending and will have a suggested retail price of $29.99. The game is slated to ship November 2003.

About Ubi Soft^® Entertainment:
Ubi Soft Entertainment is an international producer, publisher and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubi Soft's strong and diversified lineup has grown considerably, as has Ubi Soft itself. As well as steadfastly continuing to partner with several high-profile companies, Ubi Soft has also confirmed its presence on the global market by developing its own exceptional properties. Founded in 1986 in France, Ubi Soft is now present on every continent, both through offices in 22 different countries including the United States, Brazil, Morocco, Germany and China and through sales of products in over 50 countries. The group is dedicated to delivering high-quality, cutting-edge video game titles to consumers around the world. Ubi Soft generated a turnover of 453 million euros for the 2002/2003 fiscal year, up 23% over the previous fiscal year. To learn more, visit www.ubi.com

Software © 2003 Ubi Soft Entertainment. All Rights Reserved. Ubi Soft and the Ubi Soft logo are trademarks of Ubi Soft Entertainment in the U.S. and/or other countries.

¡MUCHA LUCHA! and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. 

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