FOR IMMEDIATE RELEASE

SEGA SPORTS INTRODUCES ITS FIRST COLLEGE FOOTBALL VIDEO GAME - NCAA COLLEGE FOOTBALL 2K2

Online Gameplay, Team-Specific Playbooks and The 2002 Rose Bowl National Championship Game Make Sega Sports NCAA College Football 2K2 The Best Game on Campus

SAN FRANCISCO (August 28, 2001) - Sega Sports(tm) announced today the release of "Sega Sports(tm) NCAA® College Football 2K2," for the 128-bit, Internet-ready Sega Dreamcast(tm) video game console. Produced by Visual Concepts, a member of the Sega group and creators of the best-selling "Sega

Sports(tm) NFL 2K" series, "Sega Sports NCAA College Football 2K2" delivers online gameplay, team-specific playbooks, conference championships, bowl games, extensive gameplay modes and all the action college football fans could want in a college football video game. "Sega Sports fans have been asking us to develop a college football video game, and we've answered in a big way," said Chris Gilbert, EVP Sales & Marketing, Sega of America. "With all the trademark features Sega Sports fans have come to expect from our pro titles, like authentic plays, incredible graphics and Internet gameplay, 'Sega Sports NCAA College Football 2K2' delivers with true college flavor - poising this title to be one of this year's best sports games." "We strive for perfection with every sports title we produce and 'NCAA College Football 2K2' was built with that same passion," said Greg Thomas, president, Visual Concepts, a member of the Sega group. "In the usual Sega Sports style, we spent countless hours watching, tracking and compiling every detail of college football to make this the best, most realistic college sim possible. This game is realism at its best."

The distinctive style of college football is evident throughout the game. More than 120 college stadiums, from the "The Horseshoe" at Ohio State to "The Swamp" in Gainesville, are re-created in amazing detail. More than 700 plays are at gamers' disposal and reflect characteristics of all NCAA Division I team playbooks. Gamers can access team-specific playbooks and run plays that authentically mirror each team's actual style, or design their own plays and create custom playbooks to hit opponents where it hurts. "Sega Sports NCAA College Football 2K2" also lets gamers run option plays from numerous formations and sets, giving players total control of who gets the ball.

"Sega Sports NCAA College Football 2K2" has a mode for everyone. Feel the thrill in Season mode of taking a team through an entire 2001 schedule and winning the national championship at this year's Rose Bowl. Feel the power of being coach and athletic director in Legacy mode, managing the team from the top down. With Scrimmage mode, players can work out all the kinks before the big game on Saturday. Gamers can also track player stats throughout the season to see who has a shot at the coveted Heisman* Trophy. To ensure that college rivalries are played out in the best possible fashion, "Sega Sports NCAA College Football 2K2" has incorporated online gameplay, allowing gamers everywhere to play against each other via the Internet. Online gameplay will track wins and losses as well as rank the top 50 players nationwide.

The "Officially Licensed Collegiate Products" label is the exclusive property of the Collegiate Licensing Company. The "Collegiate Licensed Product" label is the property of the Independent Labeling Group. All names, logos, team icons, and mascots associated with the NCAA, universities, bowls, and conference are the exclusive property of the respective institutions. Heisman Memorial Trophy and likeness of the actual trophy are registered service marks owned by the Downtown Athletic Club under registration numbers 936,853 and 935,852 respectively. Heisman and Heisman Trophy Award are service marks owned by the Downtown Athletic Club of New York City, Inc.

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