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"HELLO KITTY(R) ROLLER RESCUE" SHIPS TO STORES

Hello Kitty and Friends Embark on First 3D Action Adventure, Exclusively for Nintendo GameCube(TM)

SANTA CLARA, Calif., (August 16, 2005) – Global video games publisher Namco Hometek Inc. announced today that "Hello Kitty(R) Roller Rescue" has shipped to North American retail stores. Developed exclusively for the Nintendo GameCube(TM) entertainment system, "Hello Kitty Roller Rescue" follows the famously cute icon through her first 3D adventure – filled with action and puzzle solving elements.

“'Hello Kitty Roller Rescue' brings the world of Hello Kitty to life in 3D for the first time, and fans will love exploring the colorful and interactive environments,” said Jeff Lujan, Business Director of Namco Hometek Inc. “The large cast of lovable Sanrio characters adds richness to the game and will entertain players of all ages and skill levels.”

In "Hello Kitty Roller Rescue," Hello Kitty is tasked with saving Sanriotown from evil Block-O, the king of Block Planet. Aided by her friends – more than 20 cute Sanrio characters in all – Hello Kitty must complete missions to defeat Block-O and his clumsy minions. Set in a completely interactive 3D world populated with colorful characters and sophisticated AI, "Hello Kitty Roller Rescue" will entertain and challenge Sanrio fans.

"Hello Kitty Roller Rescue" is rated E for Everyone. For more information about "Hello Kitty Roller Rescue," please visit http://www.namco.com/games/hellokitty.

TEKKEN(R), SOULCALIBUR(R), PAC-MAN WORLD(TM), Ridge Racer(R), Time Crisis(R) and ACECOMBAT(TM) are trademarks or registered trademarks of Namco Limited in the United States and/or other countries.

Dead to Rights(TM) is a trademark or registered trademark of Namco Hometek Inc. in the United States and/or other countries.

About SANRIO

SANRIO develops, distributes and licenses a unique collection of over 12,000 gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today there are over 300 SANRIO boutiques throughout the Western Hemisphere with 120 in the United States. In addition, SANRIO character-branded products are sold in over 10,000 U.S. locations including department, specialty stores and national chain stores. For more information, please visit www.sanrio.com.

Hello Kitty - (C) 1976, 2005 SANRIO CO., LTD.

Hello Kitty(R) is a Trademark of Sanrio Co., Ltd., used under license.

(TM), (R) and Nintendo GameCube are trademarks of Nintendo. (C) 2001 Nintendo.

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Hello Kitty Roller Rescue (GC)