ACCLAIM ENTERTAINMENT, INC. KICKS OFF INTEGRATED MARKETING CAMPAIGN TO SUPPORT LAUNCH OF 'NFL QB CLUB 2002'

Print and Television Advertising, Sponsorships, Sweepstakes and Retail Promotions Drive August Release of PlayStation®2 Computer Entertainment System Title

GLEN COVE, NY, August 14, 2001 - With NFL preseason football just underway, Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM) today announced that it has officially kicked-off its integrated marketing campaign to support the late August release of NFL QB Club 2002 for the PlayStation®2 computer entertainment system. Acclaim will support the launch of the title with national print and television advertising, sponsorships, consumer sweepstakes and retail promotions. Expected to be available at retail outlets nationwide on Friday, September 7, 2001, NFL QB Club 2002 is the latest offering from the Company's successful gridiron franchise and is the only game to include the exclusive "Quarterback Challenge" mode, which allows players to compete in the real events that the NFL's top quarterbacks do each year in Hawaii.

"Football fans are among the most passionate sports enthusiasts in the world, and we have created a marketing campaign which is reflective of that passion and builds consumer awareness and anticipation for our next-generation product," said Steve Felsen, Senior Director of Brand. "Whether sponsoring the NFL Rookie Premiere, or giving consumers a chance to win a trip to Hawaii for the 2002 NFL Quarterback Challenge, Acclaim will lead a strong drive to retail to support NFL QB Club 2002."

Acclaim's NFL QB Club 2002 marketing campaign includes:

• National Television - four :30 spots debuted in August during the NFL Rookie Premiere on FOX Sports Net;

• Print - full-page ads in dedicated video game publications and sports publications, including Game Informer, Electronics Gaming Monthly, PSM, PS2Extreme and ESPN;

• Online Promotions - dedicated Web site at www.acclaimsports.com and banner ads on IGN.com;

• Sponsorships - presenting sponsor of the NFL Rookie Premiere and official video game sponsor of the 2002 NFL Quarterback Challenge;

• Retail Promotions - pre-sell and gift with purchase programs, featuring an official NFL QB Club 2002 football at participating national retailers, including Electronics Boutique and GameStop;

• Consumer Sweepstakes - grand prize of a trip to the 2002 NFL Quarterback Challenge on the beautiful island of Kauai, Hawaii, including VIP passes to the official NFL players' parties and the Quarterback Challenge.

Developed by Acclaim's Austin Studio, NFL QB Club 2002 delivers the ultimate football simulation, with state-of-the-art graphics, realistic gameplay and intuitive controls. NFL QB Club 2002 is the only football game to feature the exclusive "QB Challenge" mode, which includes four head-to-head events: speed and mobility, accuracy, long-distance throw and read and recognition.
In addition, the game will include an array of exciting features, including:

• Exclusive Quarterback Club license, allowing players to access current and retired members, such as John Elway, Dan Marino, Steve Young, Jim Kelly and Phil Simms;

• All 31 NFL clubs, uniforms and stadiums;

• More than 1,500 NFL players;

• Play-by-play from Kevin Harlan and color commentary from Bill Maas;

• More than 1,500 all-new, motion-captured animations for seamless action on the field;

• Real-life player facial textures for more than 350 starting NFL players;

• Realistic player models featuring blinking eyes, jaw motions and facial expressions;

• Five modes of play: Practice, Exhibition, Season, Playoffs and Quarterback Challenge;

• TV-style presentation.

NFL QB Club 2002 will be available nationwide on Friday, September 7, 2001, for the PlayStation®2 computer entertainment system at a suggested retail price of $49.99.

About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment, Sega and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates four studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain, Australia and the Pacific Rim. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.
 

Share | Digg This | Glink It

---