SEGA SPORTS NCAA COLLEGE FOOTBALL 2K3 LAUNCHES; TITLE MAKES MULTIPLATFORM DEBUT AND USHERS IN 2K3 LINEUP

College-Style Player Models and Gameplay, More Than 117 Teams, and School-specific Fight Songs and Mascots Make NCAA College Football 2K3 an Instant Pigskin Classic

SAN FRANCISCO (August 6, 2002) - SEGA(R) of America, Inc. announced today the release of "SEGA Sports(TM) NCAA(R)College Football 2K3" for the PlayStation(R)2 computer entertainment system; soon to ship for the Xbox(TM) video game system from Microsoft(R) and the Nintendo GameCube(TM). Produced by Visual Concepts and developed by Avalanche Software, "NCAA College Football 2K3" marks the multiplatform debut of the SEGA Sports college gridiron franchise and features all of the trimmings fans might expect from the standard-bearer in sports video gaming. In-depth features ranging from a comprehensive list of bowl games and conference championships to team-specific playbooks, mascots, and fight songs help deliver all of the pride and pageantry of the college football experience.

"The first in SEGA Sports series of 2K3 games, 'NCAA College Football 2K3,' helps usher in a new era of sports video gaming, delivering the utmost focus on both realism and excitement," said Tom Nichols, vice president of sports marketing, SEGA of America, Inc. "'SEGA Sports NCAA College Football 2K3' is also the first product in the 2K3 lineup to feature an ESPN telecast-style presentation, which helps deliver the purity and overall ambience of the college game."

"SEGA Sports NCAA College Football 2K3" delivers a host of college football-specific details, from the multiple polls and rankings available to players as they make their journey to the national championship game to the rigorous Spring Practice option. The enhanced Legacy Mode lets players compete for the nation's top high school recruits and guide one of 117 Division I-A or select Division 1-AA schools to one of the 25 post--- season bowl games, including the 2003 Tostitos(R) Fiesta(R) Bowl National Championship Game; or create your own school and build a program from the ground up. Gamers also have the ability to edit names and ratings and fully customize any individual player attribute, and even import graduating seniors into the "SEGA Sports(TM) NFL 2K3" draft. Revamped playbooks ensure that each team reflects the exact tendencies of their real-world counterparts, while more than 6,000 new situation-specific lines of commentary break down the action for heated college gridiron rivalries.

Visually, the players in "SEGA Sports NCAA College Football 2K3" are modeled to look distinctively like college-aged athletes, and more than 500 new college-specific animations, such as the revamped option play, capture the unique styles and movements of NCAA football. Adding to the realism are more than 117 3D stadium models that are designed to the exact specifications of the actual stadiums, while cheerleaders, mascots and more than 50 unique school fight songs help bring the NCAA gridiron to life.

Rounding out the complete package is a lifelike ESPN telecast-style presentation. From the game's SportsCenter introduction to the ESPN style graphical menus and statistical layouts, the presentation in "NCAA College Football 2K3" puts players inside a virtual telecast on gameday.

"SEGA Sports NCAA College Football 2K3" is endorsed by former University of Nebraska quarterback and 2001 Heisman(R) Trophy Winner Eric Crouch, who also contributed his expertise on the option play for the game, performed motion capture and provided insight on the various gameplay styles of the college teams. "SEGA Sports NCAA College Football 2K3" is currently available for the PlayStation 2 for a suggested retail price of $49.95. The game will soon be released on Xbox and the Nintendo GameCube.

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Based in Bristol, Ct., ESPN, Inc., "The Worldwide Leader In Sports," is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN. ESPN, Inc. includes six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Now and ESPN Today), ESPN International (24 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Regional Television, SportsTicker, and ESPN Enterprises, overseeing brand extensions such as the ESPN Zone, an interactive sports-themed dining and entertainment experience.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. (TM), (R) and the Nintendo GameCube logo are trademarks of Nintendo. Xbox is a trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.

The "Officially Licensed Collegiate Products" label is the exclusive property of The Collegiate Licensing Company. The "Collegiate Licensed Product" label is the property of the Independent Labeling Group. The NCAA Football logo is a registered trademark of the NCAA licensed to NCAA Football USA, Inc. All names, logos, team icons, and mascots associated with the NCAA, universities, bowls, and conferences are the exclusive property of the respective institutions. Heisman Memorial Trophy and likeness of the actual trophy are registered service marks owned by the Downtown Athletic Club under registration numbers 936,853 and 935,852 respectively. Heisman and Heisman Trophy Award are service marks owned by the Downtown Athletic Club of New York City, Inc.