DEFEND THE ISLAND OF DINOTOPIA AS YOU EXPLORE FLY, AND BATTLE IN A WORLD LIKE NO OTHER

Dinotopia®: The Sunstone Odyssey ships for the Xbox and Nintendo GameCube™

WESTLAKE VILLAGE, Calif. - July 31, 2003 - TDK Mediactive, Inc. (OTC: TDKM.OB), a global publisher of entertainment software, announced today that Dinotopia: The Sunstone Odyssey has shipped for the Xbox™ video game system from Microsoft and the Nintendo GameCube™ video game system. The unique action/adventure game was developed by Vicious Cycle Software, Inc., and is available at retail outlets throughout North America.

“The lush tropical world of Dinotopia provides a great environment for this robust adventure game, “ said Michael Devine, executive vice president sales and marketing, TDK Mediactive. “With its rich graphic content, challenging strategies and deep storyline, Dinotopia: The Sunstone Odyssey offers an beautiful and enthralling gameplay experience for all ages.”

Players will defend the island of Dinotopia with a challenging mix of adventure, puzzle-solving and combat.  Players control Drake Gemini through 24 spectacular levels in his quest to rescue his family, held prisoner by the unlikeliest of enemies. Navigate through swamps, villages, ancient jungle ruins, and far above the ground in a forest canopy. When travel is prohibitive on foot, take to the air through desert canyons on a flying dinosaur called a Skybax, or along tropical trails atop a robotic dinosaur called a Strutter. Thwart 16 types of enemies with three modes of combat: melee, ranged and indirect. The challenge awaits; do you have what it takes to make Drake the Guardian of Dinotopia?

About Dinotopia

Dinotopia is the epic story by author and artist James Gurney, of a lost continent where dinosaurs and humans live together in an almost-utopian world. Over 2.5 million books in the Dinotopia series have been sold in 30 countries and translated into 18 languages, achieving over $60 million in retail publishing sales.

About Vicious Cycle Software Inc.

Vicious Cycle Software, Inc. is a developer of interactive games for next generation consoles. Their development studio is located in Chapel Hill, North Carolina. The company's website can be found at www.viciouscycleinc.com. 

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStationÒ2 computer entertainment system, PS one™ game console, Xbox™ , and the Nintendo GameCube™, Game BoyÒ Advance and Game BoyÒ Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned subsidiary of TDK Corporation (NYSE: TDK). More information about TDK Mediactive and its products is available at www.tdk-mediactive.com

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management’s view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

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