July 30, 2007

SOE President To Deliver First “Community Address” At Fan Faire

John Smedley to Unveil Brand-New Game to the Masses in Attendance, Event broadcast Live Online

WHAT: To kickoff the 2007 SOE Fan Faire, SOE President John (“Smed”) Smedley will provide opening remarks to the more than 1000 video game fans coming to the Rio All Suite Hotel & Casino in Las Vegas for this year’s Fan Faire video game convention. This first-ever “Community Address” combines a live presentation with a streaming video broadcast online, where Smed will give both Fan Faire attendees and other gamers the kind of look at SOE products usually reserved for industry events such as E3. Both audiences will see the latest from upcoming titles like Pirates of the Burning Sea™ and Gods & Heroes: Rome Rising™. Fan Faire guests and online viewers will also get their first looks at Secrets of Faydwer™, the next expansion for EverQuest®, and Rise of Kunark™, the upcoming expansion for EverQuest® II.

In another first for Fan Faire, Smed will also unveil an all-new, SOE online game, which is set to formally launch in late August. Fan Faire guests will have the first chance to demo this new title throughout Fan Faire weekend, August 3-5. The SOE Fan Faire is a unique social event in which players of SOE’s most popular titles congregate to meet their online, game-playing peers. This year’s event boasts a plethora of game-themed live events including tournaments, contests, live quests, a variety of panel discussions and tons of great gaming related contests.

WHEN: Friday, August 3rd at 5:30pm PST.

WHERE:  The Rio All-Suite Hotel & Casino, Amazon Ballroom, Suite G

Members of the media interested in viewing a live webcast of Smed’s Community Address can go to: http://www.videonewswire.com/event.asp?id=41413 

WHO Sony Online Entertainment LLC (SOE), a global leader in the online gaming industry, will host an event in Las Vegas for fans of its massive multiplayer online (MMO) gaming lineup including the hit titles EverQuest®, EverQuest® II, EverQuest® Online Adventures and PlanetSide®. This year's Fan Faire will also feature MMO fan favorites Vanguard: Saga of Heroes®, Star Wars™ Galaxies and The Matrix Online for the first time. Fan Faire 2007 will unite gamers from around the world including the United Kingdom, Canada, Malaysia, Germany, the Czech Republic, Australia and Kuwait.

For more information on the SOE Fan Faire visit: http://events.station.sony.com/fanfaire/ 

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