Key In-game Features Announced for ESPN NHL 2K5

Expanded Franchise, All New Party Mode and Intense Contact Control(tm) Among New Features For The #1 Rated Hockey Video Game Series*

SAN RAFAEL, CA (July 30, 2004) - ESPN Videogames today unveiled new features for their upcoming hockey title, ESPN NHL 2K5.  The #1 rated* 2K hockey series introduces several new additions in Franchise Mode, the new Intense Contact Control(tm) system, and Party Mode, a new feature that brings fans together in the spirit of competition.

Several new enhancements can be found in ESPN NHL 2K5's expanded Franchise Mode.  The introduction of worldwide scouting offers gamers the most comprehensive options in order to find key players to help build their minor league teams and plan for the future.  New, improved minor league management allows the player to develop up-and-coming talent with the help of a full coaching staff.  The Live Scouting System(tm) gives users the ability to track prospective talent from around the globe in practice drills and games to learn much more about their abilities.

Party Mode introduces 15 unique mini-games for frenetic multi-player fun.  Playable for up to four people, gamers compete in several entertaining hockey-based challenges.  Mini-games include the scoring fest Free-For-All, In the Zone, Breakout, and many more.  All mini-games in Party Mode are playable online for PlayStation(r)2 computer entertainment system and Xbox(tm) videogames system from Microsoft(c).

The physical intensity of hockey is fully realized with the debut of the Intense Contact Control(tm) system.  Gamers can antagonize hockey opponents with quick hooks, bumps, and other contact moves to throw off timing when passing or skating to the goal.  Players can also restrict the opposing team's movement, and intimidate adversaries with hard-nosed play. 

ESPN Videogames are produced by Visual Concepts, SEGA's sports studio, and are co-published and exclusively distributed by Take-Two Interactive Software, Inc. For more information, log on to http://www.espnvideogames.com

*According to Gamerankings.com 2003-2004 numbers

About Visual Concepts Entertainment
Visual Concepts Entertainment is the maker of the critically acclaimed 2K series of sports games. The company is responsible for the full development and marketing for all ESPN Videogames titles and is committed to delivering the best, fully integrated sports gaming experience for all consumers. Visual Concepts Entertainment is wholly owned by Japan-based SEGA Corporation.

About ESPN
ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia assets in sports marketing with over 40 business entities.  The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes , ESPN Now, ESPN Today), ESPN HD (a high-definition simulcast service of ESPN), ESPN Regional Television, ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN Broadband, ESPN Wireless, ESPN Video-on-Demand and ESPN Interactive.  Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of The Walt Disney Company.  The Hearst Corporation holds a 20 percent interest in ESPN.

NHL and the NHL Shield are registered trademarks of the National Hockey League. All NHL logos and marks and team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. (c) 2004. All rights reserved. (c) NHLPA. ESPN NHL Hockey is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Sega of America, Inc.

About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation(r) game console, PlayStation(r)2 computer entertainment system, Xbox(r), Nintendo GameCube(tm) and Game Boy(r) Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, Gathering and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) and Auckland. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Sony Computer Entertainment America
Recognized as the undisputed industry leader, Sony Computer Entertainment America markets the PlayStation(r) game console and develops, publishes, markets and distributes software for the PlayStation game console and the PlayStation(r)2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc. 

About Xbox
Xbox (http://www.xbox.com/) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America, Japan, Europe and Australia.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries

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