NEW "CRIB" FEATURE IN ESPN NFL FOOTBALL BRINGS GAMERS BIG REWARDS AND BRAGGING RIGHTS

Gamers "Score Big" For Great Plays, Big Points and Playing Style

SAN RAFAEL, California - (July 21, 2003) - SEGA(R)'s sports studio, Visual Concepts Entertainment, maker of the acclaimed '2K' sports game series, and ESPN, the worldwide leader in sports, today announced details surrounding an innovative new feature called "The Crib," which will be available exclusively in the Fall release of "ESPN NFL Football."

"The Crib" gives gamers access to an empty pad that they can deck out with more than 300 unlockable items as they play through the game and score points, make plays or just get lucky. The more gamers play, the more they can win, so "The Crib" will offer players more of an incentive to crush the competition.

"We already knew that our sports gamers were ultra-competitive, so we wanted to keep challenging them to be on their game when they play," said Greg Thomas, president of Visual Concepts Entertainment, maker of the acclaimed '2K' sports game series. "This is one of the many ways that we are raising the bar in 'ESPN NFL Football' this year with innovative features that keep the game not only challenging, but also fun."

As gamers play through "ESPN NFL Football," they will be alerted via overlays that they have unlocked an item for their "Crib." There are a wide variety of unlockable "virtual" rewards ranging from mini-games such as air hockey or paper football; decorative items such as couches, bobbleheads or recliners; team-specific items such as NFL team banners, in addition to a

load of other items. At anytime during the game, players can review their User Card to track the progress of their unlockables.

"ESPN NFL Football" will be available at retailers nationwide in September for the PlayStation(R) computer entertainment system and the Xbox(TM) videogame system from Microsoft.

Check out The Crib Shots here

About Visual Concepts Entertainment

Visual Concepts Entertainment is the maker of the critically acclaimed 2K series of sports games. The company is responsible for the full development and marketing for all ESPN Videogames titles and is committed to delivering the best, fully integrated sports gaming experience for all consumers. Visual Concepts Entertainment is wholly owned by Japan-based SEGA Corporation.

About ESPN

ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia assets in sports marketing with over 40 business entities. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes (launching the end of 2003), ESPN Now, ESPN Today), ESPN HD (a high-definition simulcast service of ESPN), ESPN Regional Television, ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN Broadband, ESPN Wireless, ESPN Video-on-Demand and ESPN Interactive. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

NBA, NFL, NCAA, and NHL are trademarks of their respective owners and used with permission. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. (TM), (R), Game Boy Advance and the Nintendo GameCube are trademarks of Nintendo. ESPN is a registered trademark of ESPN, Inc. All other trademarks are the property of their respective owners.

About Sony Computer Entertainment America

Recognized as the undisputed industry leader, Sony Computer Entertainment America markets the PlayStation(R) game console and develops, publishes, markets and distributes software for the PlayStation game console and the PlayStation(R)2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

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