MAJESCO LICENSES EXCLUSIVE COMIC BOOK RIGHTS FOR 'BLOODRAYNE' FRANCHISE TO ECHO 3 WORLDWIDE

First Comic Book to Coincide with October Ship of 'BloodRayne 2' Video Game

EDISON, NJ, July 8, 2004 - Strategically exploiting the appeal and popularity of its BloodRayne video games, Majesco (OTC BB: MJSH), a leading publisher and distributor of interactive entertainment products, today announced an exclusive worldwide agreement with Echo 3 Worldwide to publish BloodRayne as a series of original, full-color, one-shot comic books.

One-shot comic books are self-contained stories that will be published on a quarterly basis. Echo 3's first BloodRayne comic book is scheduled to debut in conjunction with Majesco's BloodRayne 2 video game this Halloween.

"BloodRayne has built a loyal following of fans and established herself as a new breed of action heroine," said Ken Gold, vice president of Marketing for Majesco. "With a movie already announced for 2005, and now a comic book, we're thrilled to see our franchise expand into other entertainment mediums."

"We're very excited to have acquired the exclusive BloodRayne comic book rights," said Steven O'Connell, President for Echo 3 Worldwide. "BloodRayne will make a fantastic comic book - with a dynamic character and storyline that will translate well to this medium."

BloodRayne is a dhampir, born from the unnatural union of vampire and human. Raised and trained to hunt supernatural evil, Rayne is blessed with the powers of a vampire, but is also cursed with the unquenchable thirst for blood and a weakness to sunlight.

BloodRayne 2 for the PlayStation(r)2 computer entertainment system, Xbox(r) video game system from Microsoft and PC is scheduled to ship this Halloween. More information about Majesco's BloodRayne 2 can be found online at www.bloodrayne2.com.

About Echo 3 Worldwide

The brainchild of Writer/Producer/Director, Steven O'Connell, Echo 3 Worldwide was conceived as a vehicle for acquiring the rights to video games that O'Connell felt would translate well to comics. BloodRayne is the first of many projects to come from Echo 3. Plans call for BloodRayne one-shots to be published every quarter starting October 2004. Echo 3 Worldwide can be found on the web at www.echo3worldwide.com/. 

About Majesco Established in 1986 and headquartered in Edison, NJ, with offices in the United Kingdom, Majesco Holdings Inc. (OTC BB: MJSH), operating through its wholly owned subsidiary, Majesco Sales Inc., is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox(r) video game system from Microsoft, Sony PlayStation(r)2 computer entertainment system, and Nintendo GameCube(tm) and Game Boy(r) Advance systems, as well as the personal computer. The Company's 2004 lineup includes the critically acclaimed Advent Rising, the first in a trilogy of action/adventure games; BloodRayne 2, the sequel to its popular action/horror series, as well as the launch of its Game Boy(r) Advance Video product line, which utilizes the Company's proprietary video compression technology to enable consumers to view commercial-grade video on a standard Nintendo Game Boy Advance system. Majesco can be found online at www.majescogames.com. 

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