June 27, 2007

I-play unveils medical mayhem with ER Rush!

I-play, the mobile entertainment company, today announced the imminent arrival of its highly addictive original IP title: ER Rush, where mobile consumers can live out their own hospital dramas in this light-hearted, highly original, fun-packed game. ER Rush is set to launch on all major North American carrier decks in the third quarter of this year.

Players will find out if they have what it takes to save lives during the ER Rush. Taking on the role of new Junior Emergency Room Doctor, players must acquire the necessary skills to get promoted to the next Hospital. The aim is to successfully diagnose, treat, and discharge the appropriate number of patients per shift, while taking care to treat patients in time. Failure to do so can result in additional treatments and wacky medical complications. Players will also be given a variety of crazy illnesses to deal with and patients who include werewolves, dogs and vampires, to name a few!

Leighton Webb, SVP of Content Strategy & Licensing commented: “ER Rush brings a truly unique twist on plate spinning games, by setting the gameplay in a busy Emergency Room, with an added pinch of wacky humor. ER Rush is casual gameplay at its best.”

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