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FOR IMMEDIATE RELEASE
For Information, Contact: Maryanne Lataif ACTIVISION'S MAT HOFFMAN'S PRO BMX RANKS AS BEST SELLING TITLE FOR PLAYSTATION GAME CONSOLE FOR MAY 2001 Santa Monica, CA - June 22, 2001 - Activision, Inc. (Nasdaq: ATVI) announced today that Mat Hoffman's Pro BMX(tm) was the #1 video game by dollars for the PlayStation® game console during the month of May 2001, according to NPD's TRSTS Data. Despite its mid-May launch date, the title ranked as the #10 best-selling console video game overall by dollars. "Our strategy to produce high-quality action sports titles based on top pros in their respective sports is clearly working," states Ron Doornink, President and COO, Activision, Inc. "With Mat Hoffman's Pro BMX, Activision has further solidified its leadership position in the action sports genre." Mat Hoffman's Pro BMX delivers an authentic, cutting edge BMX experience by allowing gamers to ride like 10-time world vert champion, Mat Hoffman, or seven other top pros. Gamers can perform hundreds of tricks in a variety of realistic courses in an effort to garner the ultimate BMX crown. Players tear through real-world tracks, performing signature tricks with the speed and agility of seasoned riders. The game is Rated "E" (Everyone- content suitable for persons ages six years and older) by the ESRB. About Activision, Inc. Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com. The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2001, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings. ### |
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