FOR IMMEDIATE RELEASE 

For Information Contact: 

Michael J. Larson 

Sr. Publicist, Corp. Communications Activision, Inc. 

(310) 255-2592 

mjlarson@activision.com

ACTIVISION VALUE TEES OFF WITH GOLF RESORT TYCOON

Santa Monica, CA - June 1, 2001 - Golf and non-golf enthusiasts alike can get a completely fresh perspective on the popular sport of golf with the release of Golf Resort Tycoon by Activision Value Publishing, a division of Activision Publishing, Inc. (Nasdaq: ATVI). In the game, players are challenged to create, manage and maintain their own ultimate golf resort, complete with clubhouses, pro shops, course hazards and much, much more. Golf Resort Tycoon is currently available nationwide for a suggested retail price of $19.99 and carries a rating of "E" by the ESRB - content suitable for persons ages six and older.

"For the first time ever, golfers have the unique experience of going behind the scenes to build and manage their own resort," said Dan Hammett, executive vice president, Activision Value. "Golf Resort Tycoon's strategic and addictive approach to the sport is sure to be a hole-in-one with golfers everywhere."

Golf Resort Tycoon lets players choose from a variety of different environments to build their resort including a forest, a desert oasis, a mountainous setting, a tropical paradise island or an autumn wooded terrain. Each area offers, its own unique challenges and benefits. Forest levels will feature the highest traffic, and will have the greatest potential for success. Desert courses are among the most challenging to build and maintain, but are also very lucrative. Mountainous courses require the player to incorporate the surrounding terrain into a competitive and beautiful resort. Island resorts require innovative strategies due to their small size. Finally, autumn courses have the benefit of attracting golfers due to their stunning, ever-changing environment.

As the course designer, players have to create a course that is attractive, economical, and profitable while keeping the guests happy and maximizing profits. To assist in this goal, players can set costs and organize events that will attract more golfers. Additionally, players can increase the traffic to their entertainment destination by adding features to the resort such as course hazards, putting greens, flower gardens, pro and rental shops, food and beverage stands and even a swimming pools.

Minimum system requirements include a Pentium 200Mhz, 32 MB RAM, a Sound Card, 1MB Video Card, Mouse and Keyboard and Windows 95/98/ME.

Headquartered in Minneapolis, MN, Activision Value Publishing, Inc. is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for PC markets worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com.

The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2000, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

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