BAM! ENTERTAINMENT BRINGS WAY OF THE SAMURAI(tm) TO PLAYSTATION® 2 RETAILERS THIS WEEK

Acclaimed Samurai Fighting Game Already Achieved Number One Status in Japan

San Jose, Calif. (May 30, 2002) - BAM! Entertainment (Nasdaq: BFUN) today announced that its action fighting game, Way of the Samurai(tm), for the Sony PlayStation 2 begins shipping to stores this week.

Way of the Samurai is a weapons-based combat game that involves a large cast of characters in a multi-path adventure that is never the same experience twice. Way of the Samurai was developed by Japan-based Acquire, the developer of the first two titles in the acclaimed Tenchu series. The title, called Samurai in Japan was the #1 selling console title in Japan the week of its debut.

"Way of the Samurai certainly has the Acquire touch with its deep and consuming gameplay, impressive graphics and incredible fighting techniques," said Alain Tascan, Vice President of Worldwide Product Development at BAM! Entertainment. "The game's compelling multi-path adventure style means that each step of the story is determined by the player's actions, making it a truly unique experience every time you play it."

Way of the Samurai places the player in the midst of feudal Japan as warring factions vie for control of a country. Way of the Samurai is set in 1878 when the collapse of the Tokugawa Shogunate and the rise of the Meiji Restoration Era have brought an end to the age of Samurai Born to a time that no longer needs or welcomes them, these Samurai are a far cry from the heroes and legends that preceded them. This is one warrior's experience of the way of the Samurai in their final days.

In this period-based action-adventure, deception and betrayal are tools to be used at will, with sudden, swift combat the final deciding factor. Each character in the game has a different fighting style dependant on their sword type, and with more than forty types of swords and 200 different fighting techniques, incredibly realistic one-on-one duels make Way of the Samurai the ultimate Samurai adventure game.

About BAM! Entertainment, Inc.

This release contains statements that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current estimates and projections about BAM! Entertainment's business, which are derived in part on assumptions of its management, and are not guarantees of BAM! Entertainment's future performance, as such performance is difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors. Such factors include, but are not limited to those described in the final prospectus dated November 14, 2001 relating to the initial public offering of BAM! Entertainment, which was filed with the U.S. Securities and Exchange Commission. Readers of the release are referred to this filing. BAM! Entertainment does not intend to update any of these forward-looking statements after the date of this release.

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