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TDK MEDIACTIVE ANNOUNCES MERCEDES-BENZ WORLDRACING FOR XBOX

Prestigious Motor Car Company Comes to Next Generation Video Game System

CALABASAS, Calif. – May 22, 2002 – TDK Mediactive, Inc. (OTC: TDKM.OB), a global publisher of interactive entertainment software, today announced that in cooperation with TDK Mediactive Europe, a division of TDK Recording Media Europe S.A., the company will publish and distribute the debut title of the highly anticipated 3D racing simulation game Mercedes-Benz WorldRacing (MBWR) for the North American market exclusively for the Xbox video game system from Microsoft this fall.

“With its enthralling missions, high-speed action and amazingly realistic graphics, Mercedes-Benz World Racing will impress gamers and racing enthusiasts, alike,” said Vincent Bitetti, chief executive officer, TDK Mediactive. “We continue to diversify our product offerings in line with our corporate objectives and are pleased to introduce this exciting title as our first entry into the racing category.”

Developed for TDK Mediactive Europe by Synetic in Germany, and scheduled to release in the fall of 2002 in North America, Mercedes-Benz WorldRacing features:

  • Revolutionary 3D Landscape Engine, which facilitates the creation of unique tracks up to 50 kilometers long. The advanced 3D proprietary engine creates immersive environments and a ‘virtually realistic’ full driving experience on and off road. The player can select his favorite model car from a complete current range of vehicles from Mercedes-Benz. Each model is sculptured based on original data from Mercedes-Benz. The topography and terrains including canyons, mountains, flowing rivers, towns and weather effects, thereby offering a full and extensive range of landscape and climatic conditions from all over the world – including a scenic joy ride through the infamous Area 51 in the Nevada desert.

  • Training missions, race and championship modes and also mission based play. Advanced technologies allow each driver to develop his or her own character and driving history to enable them to master and accomplish different skills and missions successfully. The missions can be brief or driving can last for hours if the user so desires.

  • Near Reality Simulation, including adjustable driving physics with over 150 differing variables, allowing for the creation of a highly complex and realistic car-handling simulation or access to driving fun in arcade mode. Actual car damage is structured in real time and is also based on authentic original data from Mercedes-Benz.

  • Full Emotion Driving Experience, enabled by the power of the Xbox and proprietary Synetic software - allowing a ‘virtually realistic’ experience for gamers.

  • Captivating Game Story. Mission based play and advanced technologies will allow each driver to develop his or her own character and driving history to enable them to master and accomplish different skills and missions successfully.

  • Genuine Car Designs. Comprehensive range of cars from Mercedes-Benz including current cars, vintage classics, prototypes and racing cars, including the 300 SL.


About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation®2 computer entertainment system, PS one game console, Xbox‘ video game system from Microsoft, and the Nintendo GameCube , Game Boy® Advance and Game Boy® Color systems.  The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc.  The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture.  TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, R & S Trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE: TDK) global effort to expand its offerings to consumers of entertainment-oriented products.  More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

About TDK Mediactive Europe
TDK Mediactive Europe, a division of TDK Recording Media Europe S.A., is a publisher of high quality entertainment software for current and next generation videogame systems, PC/Mac and music titles on DVD Video. In co-operation with TDK Mediactive, Inc., based in Southern California, TDK Mediactive Europe is the exclusive European Publishing partner for technology and content licenses held by TDK Mediactive Inc.

About Xbox
Xbox is Microsoft's future-generation video game system that delivers the most powerful games experiences ever.  Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality.  Xbox is now available in North America, Japan, Europe and Australia.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management’s view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

Unless otherwise indicated, all marks displayed on this document are subject to the trademark rights of DaimlerChrysler, including each of DaimlerChrysler's primary brands (Mercedes-Benz, Smart, Sterling, Freightliner, Setra, Chrysler, Dodge, Plymouth, Jeep®, and Mopar), its model nameplates, and its corporate logos and emblems.

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