OLYMPIC STAR AND PHILADELPHIA FLYERS ALL-STAR JEREMY ROENICK JOINS SEGA SPORTS TEAM

Philadelphia Flyers Star is Recruited to be the Official Spokesperson for SEGA Sports NHL 2K3

SAN FRANCISCO (May 17, 2002) - SEGA(R) of America, Inc. today announced the signing of Philadelphia Flyers(R) center and U.S. Olympic Hockey Team member Jeremy Roenick to serve as the official spokesperson and cover athlete for "SEGA Sports(TM) NHL(R) 2K3." Produced by Visual Concepts, "SEGA Sports NHL 2K3" will explode onto the PlayStation(R)2 computer entertainment system, the Xbox(TM) video game system from Microsoft(R) and Nintendo GameCube(TM) this fall, showcasing unparalleled realism and amazingly accurate gameplay.

"Jeremy Roenick inspires hockey fans across the nation with his hard-hitting style and tenacity on the ice," said Tom Nichols, group director of sports marketing, SEGA of America, Inc. "As one of the premier players in the NHL, he can dazzle spectators with his offensive skills or play extra tough against the boards. We've signed Jeremy to round out an already sharp hockey franchise and help make 'SEGA Sports NHL 2K3' the most true-to-life hockey experience off the ice."

Known for his tenacity on defense and dominant presence on offense, Roenick has remained one of the most consistent goal scorers in the NHL. A two-time 50 goal scorer and two-time Olympian, he has amassed at least 50 points in all of his 12 full professional seasons and played in 7 NHL All-Star games. Roenick joins the long line of great athletes who have appeared on the covers of SEGA Sports titles, such as tennis stars Venus and Serena Williams, All-Pro Chicago Bears linebacker Brian Urlacher, 76ers luminary Allen Iverson, Heisman(R) Trophy winner Eric Crouch and Yankees(R) All-Star slugger Jason Giambi.

"SEGA Sports is known for making the most realistic sports video games and that realism can definitely be seen in the NHL 2K series," Roenick said. "Being a part of 'SEGA Sports NHL 2K3' is exciting. It captures the many nuances of the game of hockey in amazing detail."

"SEGA Sports NHL 2K3" is a true hockey simulation and will be available at retailers nationwide this fall for PlayStation 2, Xbox and Nintendo GameCube.

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NHL and the NHL Shield are registered trademarks of the National Hockey League. All NHL logos and marks and team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. (C) 2002. All rights reserved. Officially Licensed Product of the National Hockey League.

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