TDK MEDIACTIVE’S PRYZM™: THE DARK UNICORN™ GOES GOLD

High Fantasy PlayStation®2 Title Breaks Price Barrier

CALABASAS, Calif. – May 10, 2002 – TDK Mediactive, Inc. (OTC: TDKM.OB), a global publisher of interactive entertainment software, announced today that its original fantasy title for the PlayStation®2 computer entertainment system, PRYZM Chapter One: The Dark Unicorn has gone Gold, the game industry term for being completed and ready for production, and will ship June 11th to retail outlets nationwide at the breakthrough suggested launch price of $19.99 MSRP. Not only have the evil forces of high game prices brought darkness and strife to the lands - they have also twisted and corrupted the inhabitants into malignant shades of their former selves, summoning renters instead of buyers. But have no fear, PRYZM is here!

"In PRYZM, violence is a means to an end," said Vincent Bitetti, chief executive officer of TDK Mediactive. "The end result of all the raging battles and spectacular special effects is to heal a fantasy world where evil has corrupted the bodies and souls of all its inhabitants. It is a truly unique concept in gaming, being introduced on the PlayStation 2 at an impulse price point, intended to get PRYZM into the hands of gamers everywhere for the cost of but a few rentals.”

Developed by DICE Canada, PRYZM is a high fantasy, good vs. evil action adventure tale delivered on a grand scale, complete with an atmospheric music soundtrack. The battle is set to begin in North America on June 11th, with the release of this epic saga. E3 demonstrations of PRYZM will be nonstop at TDK Mediactive’s booth (South Hall, #1446) May 22, 23 and 24. Rated “T” for Teen by the Entertainment Software Ratings Board, the game contains violent content not suitable for children.

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation®2 computer entertainment system, PS one™ game console, Xbox™ video game system from Microsoft, and the Nintendo GameCube™, Game Boy® Advance and Game Boy® Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, R & S Trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE: TDK) global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com. 

PRYZM TM & © TDK Mediactive, Inc. All characters and related indicia are trademarks of and copyrighted by TDK Mediactive, Inc. PRYZM Chapter One: The Dark Unicorn TM & © 2002 TDK Mediactive, Inc. All Rights Reserved. Developed by CE Digital Illusions Canada, Inc. Tools & Technology © CE Digital Illusions Canada, Inc.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management’s view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

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