PLAYBOY: THE MANSION™ COMING TO XBOX

The ultimate fantasy of living the Playboy lifestyle is coming to the popular gaming console in 2004

Scottsdale, Ariz. - April 22, 2004 - Co-publishers Groove Games and ARUSH Entertainment today announced that their upcoming, highly anticipated title Playboy: The Mansion™, published under license from Playboy Enterprises, will be available on the Xbox® video game system from Microsoft during the 2004 Holiday season.

Currently under development at Cyberlore Studios, Playboy: The Mansion™ is a unique gaming experience that seamlessly combines intriguing social interaction, party-throwing simulation and empire- building challenges.  "This is a dream project for a development studio," said Joe Minton, CEO of Cyberlore Studios. "We're putting all eleven years of our experience and expertise into making this an outstanding game."

The player steps into the virtual slippers of world-famous Playboy Founder Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons. Gamers also will live the lifestyle, rubbing elbows with stunning women and popular celebrities, and share the mystique of the Mansion by hosting extravagant, exciting parties. Crafty management of the Mansion's social scene will be required to keep the business end of things thriving. Scoring hot celebrity interviews and arranging sexy photo shoots are just some of the tasks that players will encounter in growing the empire. The innovative Photoshoot gameplay will allow the player to take control of the camera, shoot models for magazine covers and pick and choose the best overall theme for each issue in order to maintain the excellence that the buying public demands.

"We're very excited to be working with Microsoft on Playboy: The Mansion™," said Jon Walsh, president and CEO of Groove Games. "With its broad target audience of both novice and expert gamers, the Xbox is the perfect vehicle to bring the game to consumers. Xbox enthusiasts are going to have a great time with this game."

Rendered in a fully 3D environment with actual Playboy estate areas such as the Game House and the world-famous Playboy Grotto, the game portrays an accurate, virtually livable version of the actual Playboy Mansion. Gamers will be able to create their own versions of the Mansion as they step into the role of the Playboy mogul, hosting lavish parties designed to be the envy of Hollywood. With Campaign and Empire modes, players can either follow an intriguing and involved storyline, or be set loose to explore and create on their own.

The release of Playboy: The Mansion™ marks Playboy's entry into the video game category and underlines the growth of Playboy's licensing business in the entertainment arena. In addition to game industry advertising and merchandising initiatives, ARUSH and Groove will aggressively market the game in Playboy magazine and on Playboy.com to support the launch. Playboy readers spent over $300 million on video games over the last year with more than 3.1 million readers owning a video game system.

About Groove Games

Headquartered in Toronto, Canada, Groove Games partners with leading developers to deliver great games for avid gamers everywhere. Currently Groove is publishing Digital Extremes' cutting-edge new first-person action game, Pariah as well as co-publishing the highly anticipated multi-platform game, Playboy: The Mansion™ scheduled to release in the fall of 2004. For more information visit www.groovegames.com

About Cyberlore Studios

Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip Games™, and accessories, branded as Hip Gear™. The Company distributes all first party products, including Sony, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP". About Playboy Enterprises, Inc. Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment Web site