SAMMY UNVEILS NEW CHARACTER IN U.S. VERSION OF KING OF FIGHTERS FOR GAME BOY® ADVANCE

Century City, CA ­ MARCH 29, 2002 ­ Sammy Entertainment today announced that King of Fighters EX: Neo Blood, the new fighting game exclusively for the Nintendo Game Boy® Advance, will include a female character never before seen in North American titles based on the series.  Moe Habana will make her U.S. debut alongside fellow members of the Hero Team in Q2 2002.

The 18-year old student, Moe, was born and raised in the United States by parents of Japanese origin.  Under the tutelage of her wise and skillful grandfather, she has perfected the ancient martial arts techniques of Jeet Kine Do, a practice that has been kept a family secret since its inception.

³We are thrilled to introduce such a strong female character into the King of Fighters series², said Mitsuhiro Tanaka, EVP of Sammy Entertainment, Inc.  ³The gaming audience will enjoy having the option of playing this new character, and we are confident that her powerful skill set will add an exciting dimension to the game.²

Moe Habana joins forces with Kyo Kusanagi, heir to the coveted Kusanagi style of martial arts, and Beninaru Mikaido, the stylish super shooter, both of whom are members of the original team.  Reinvigorated by her presence after their fight against ³Orochi², a fearsome force whose prime purpose is to eradicate humankind from the face of the earth, the threesome stands poised for a host of new battles!

In 1994, The King of Fighters œ94 arcade game was introduced and quickly became one of the top fighting games on the market.  The arcade version was then transferred to popular home video game platforms, including Neo Geo Pocket Color and Dreamcast. The introduction of the game franchise to the home video game market brought the game¹s popularity well beyond hard-core game fans.

About Sammy Entertainment

Sammy Entertainment, Inc., a subsidiary of Sammy USA Corporation based in Chicago, was formed in the spring of 2001 in Century City, California.  Sammy Entertainment¹s primary function in Los Angeles will be to break new ground in the consumer digital video game arena, acting as a 3rd party publisher for such key platforms as the PlayStation®2 computer entertainment system, Nintendo Game Boy® Advance and Game Cube®, and the Xboxœ video game system.  The company¹s mission is to become a driving force in the entertainment industry, seeking new and diverse areas of growth, including the development of wireless entertainment and information technology as well as a close involvement with the motion picture and music industries.

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