Game Rush@BLOCKBUSTER anticipates DOOM in Dallas

Game Rush To Premier “DOOM 3®” for Xbox® with Midnight Launch and Special Appearance By id Software

DALLAS (March 28, 2005) – Game Rush@BLOCKBUSTER announces it is proudly unleashing a midnight mayhem launch event to celebrate the release of id Software’s long-awaited masterwork of terror, “DOOM 3®” for the Xbox® video game system from Microsoft. Gamers who want to get in on all of the action and excitement in advance of the game’s official release, can visit their local Game Rush store where pre-sales are still available and copies of “DOOM 3” will be available at 12 a.m. on Monday, April 4th to rent or buy.

Members of the id Software team will also be making a special guest appearance at the 6437 Hillcrest Game Rush store starting at 10 p.m. on Sunday, April 3 in Dallas to meet fans, give away free DOOM 3 merchandise, and sign autographs during the midnight event. Players that take part in Game Rush’s “DOOM 3” midnight launch event will receive 30 percent off the game’s official strategy guide and 20 percent off any Xbox accessory with the purchase or rental of “DOOM 3.”

“As a gaming store known for midnight events around big titles, Game Rush is honored to be the only retailer to have an appearance by id Software for the Xbox launch of DOOM 3,” said Matt Vining, retail games buyer, Blockbuster/Game Rush. “At Game Rush, we pride ourselves on connecting gamers to other gamers through unique in-store events like this, where fans can meet the faces behind the game’s development team, as well as buy, rent and trade from the largest selection and hottest titles of the year. “

Acclaimed as “a genuine horror masterpiece” by Official Xbox Magazine, and “one of the scariest games ever made” by The Associated Press, “DOOM 3” resurrects all the terror and intensity that has become synonymous with the award-winning and top-selling franchise. Already awarded a “10 out of 10” by XBN Magazine and “5 out of 5 Stars” by Maxim Magazine, the heart-pounding title features the most frightening and immersive single player experience ever created as well as a new Xbox only co-operative campaign and exciting Xbox Live multiplayer action. The Limited Collector's Edition is offered in an exclusive metal box and includes full versions of the original “Ultimate DOOM™” and “DOOM II®” playable in single player, or split-screen co-op or deathmatch with two to four players on one Xbox. “DOOM 3” for the Xbox is developed by id Software and Vicarious Visions.

“DOOM 3” is rated "M" for Mature (Blood and Gore, Intense Violence) by the ESRB. For more information about the locations and times of the “DOOM 3” midnight launch event, fans can visit their local Game Rush store or go to www.gamerush.com to find the nearest location.

About id Software
id -- Freud's primal part of the human psyche and one of the hottest game shops on Earth -- has been rocking the gaming world from Mesquite, Texas since 1991. As a renowned leader in the industry, id Software forged such frenetic titles as Wolfenstein 3D®, DOOM®, DOOM II®, QUAKE®, QUAKE II®, and QUAKE III Arena® and Return to Castle Wolfenstein®. With intense graphics and mind-blowing action, id's games have helped redefine the modern video game, continually setting industry standards for technology and gameplay. And, in keeping with tradition, id Software has amplified the world of adrenaline pumping 3-D gaming with the release of their latest action title, DOOM 3®. id Software's advanced DOOM 3 engine is leading the next revolution in 3-D interactive games. Check out more about id Software at www.idsoftware.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About Blockbuster Inc.
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home movies and game entertainment with more than 9,000 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at www.blockbuster.com.

DOOM 3 © 2004-2005 Id Software, Inc. All rights reserved. Distributed by Activision Publishing, Inc. under license. DOOM 3 and ID are registered trademarks of Id Software, Inc. in the U.S. Patent and Trademark Office and/or some other countries.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

 

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