ACTIVISION'S BLOODY ROAR: PRIMAL FURY FOR THE NINTENDO GAMECUBE LAUNCHES ONTO NORTH AMERICAN RETAIL SHELVES 

Santa Monica, CA - March 28, 2002 - Gamers can now unleash their animal rage with the launch of Activision, Inc.'s (Nasdaq: ATVI) Bloody Roar: Primal Fury, the first fighting game available for the Nintendo GameCube(tm).  This latest installation in the popular Bloody Roar series delivers fast and fluid fighting action, incredible special effects and amazing characters that have the ability to transform from humans into Hyper-beast life-forms with special attack moves.  Bloody Roar: Primal Fury was developed by Hudson Soft Co., Ltd. and Eighting Co., Ltd. and is rated "T" ("Teen" - Blood, Suggestive Themes, and Violence - content suitable for persons ages 13 and older) by the ESRB with a $49.99 suggested retail price.

"Bloody Roar: Primal Fury is the latest creation from the developers of the popular Bloody Roar series," said Larry Goldberg, executive vice president, Activision Worldwide Studios.  "Building on the series' signature pulse pounding fighting action and morphing characters, Bloody Roar: Primal Fury features new characters, new arenas, incredible graphics and special attack moves that will take fighting to the next level on the Nintendo GameCube."

Bloody Roar: Primal Fury for Nintendo GameCube takes full advantage of the hardware's next-generation graphics capabilities with fighting action (running at 60 FPS), detailed animations, incredible attack moves, amazing special effects and dynamic lighting.  Choosing from one of 16 characters, gamers can morph mid-fight from humans into exotic beasts such as leopards, chameleons, tigers and wolves.  Players face off against opponents in 10 interactive areas complete with multiple levels and destructible walls and floors.  Bloody Roar: Primal Fury features seven gameplay modes, including five single player modes and two two-player head-to-head tournaments.

About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements."  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.  These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2001, which was filed with the United States Securities and Exchange Commission.  Readers of this press release are referred to such filings.

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