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BAM! ENTERTAINMENT SHIPS SAVAGE SKIES™ FOR PLAYSTATION® 2

San Jose, Calif. (March 28, 2002) – BAM! Entertainment (Nasdaq: BFUN) today announced that it has begun shipping the action game, Savage Skies, for PlayStation 2 to North American retailers this week. Savage Skies was created by North Carolina based iROCK Games, a development studio founded in January 2000 by Virtus Entertainment, the co-founder of both Red Storm Entertainment and Timeline Studios.

“Even the most discriminating gamers will find themselves immersed in the intriguing fantasy world that the team at iROCK has created with Savage Skies,” said Alain Tascan, Vice President of Worldwide Product Development for BAM! Entertainment. “When you’re in ready for some high-intensity, fast-paced creature combat, then we’ve got your game right here.”

Dragons, demons, unicorns, and dozens of other mythical denizens inhabit Savage Skies. Over 27 unique missions, the ability to unlock up to 24 creatures, 7 multiplayer levels, numerous hidden gameplay modes, and unique action-oriented flight and combat systems that make the player feel like they are controlling powerful beasts of war make Savage Skies a rich gameplay experience.

“We’re proud to have developed a well-crafted storyline with tons of amazing environments and creatures,” said Robert Stevenson, VP of Product Development at iROCK Games. “Truly unique and compelling dragon combat games are a challenge to create, but the effort that went into Savage Skies has been worth it. The end result, whether battling through the single player game or pummelling friends in multiplayer, is an absolute blast to play.”

Savage Skies offers 2-player multiplayer options, is rated M for Mature and will be available at an estimated retail price of $49.99. For more information on Savage Skies for PlayStation 2, or on BAM! Entertainment’s other products, visit www.bam4fun.com.

About BAM! Entertainment, Inc.

Founded in 1999 and based in San Jose, California, BAM! Entertainment, Inc. is a developer, publisher and marketer of interactive entertainment software in North America and Europe. The company develops, obtains, or licenses properties from a wide variety of sources, including global entertainment and media companies, and publishes software for video game systems, wireless devices, and personal computers. The company’s common stock is publicly traded on Nasdaq under the symbol BFUN. More information about BAM! and its products can be found at the company’s web site located at www.bam4fun.com.

This release contains statements that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current estimates and projections about BAM! Entertainment’s business, which are derived in part on assumptions of its management, and are not guarantees of BAM! Entertainment’s future performance, as such performance is difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors. Such factors include, but are not limited to those described in the final prospectus dated November 14, 2001 relating to the initial public offering of BAM! Entertainment, which was filed with the U.S. Securities and Exchange Commission. Readers of the release are referred to this filing. BAM! Entertainment does not intend to update any of these forward-looking statements after the date of this release.

BAM! Entertainment, BAM! and BAM!4 are trademarks of BAM! Entertainment, Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc.



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Savage Skies (PS2)