Top Activity for National Goof-Off Day: Playing Video Games!

Video Games Beat TV, Internet and Movies Among Goof-Off Activities for Guys

REDMOND, Wash.--March 19, 2004--A national survey conducted in advance of the March 22 National Goof-Off Day finds that playing video games ranks highest among the ways young men like to goof off and spend their time. The online survey, conducted by Jupiter Research and Nintendo, finds that 39 percent of men ages 18 to 34 like to play video games to goof off, beating surfing the Internet at 36 percent, watching TV at 31 percent and going to the movies at 23 percent.

"The numbers show playing video games surpassed all the most popular forms of entertainment, including TV, movies, music and the Internet," explains George Harrison, Nintendo of America's senior vice president, marketing and corporate communications. "And a prime choice for guys who goof off, at home, on the go or anytime they choose, is the No. 1-selling Game Boy Advance SP."

Playing video games also beat out other traditional goof-off activities like listening to music (27 percent), eating (15 percent), playing golf (11 percent) and talking on the phone (7 percent). In the online survey, 2,713 men ages 18 to 34 chose their favorite goof-off activities. Respondents selected up to three of 11 possible choices, or added their own suggestions.

National Goof-Off Day is an appropriately goofy holiday on which observers are reminded to sit back, relax and spend time goofing off.

Jupitermedia Corp., headquartered in Darien, Conn., is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupiter Research is a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets.

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy(R) Advance and Nintendo GameCube(TM) systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.8 billion video games globally, creating enduring industry icons such as Mario(TM) and Donkey Kong(R) and launching popular culture franchise phenomena such as Metroid(TM), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.