SEGA SPORTS(TM)WORLD SERIES(R)BASEBALL 2K3 SHIPS FOR PLAYSTATION(R)2

Franchise Debut on PlayStation 2 Delivers an ESPN Telecast-Style Presentation, Historic Ballparks, New Gameplay and Enhanced Visuals

SAN FRANCISCO - (March 18, 2003) - SEGA(R) of America, Inc. officially announced today the release of "SEGA Sports(TM)World Series(R)Baseball 2K3" for the PlayStation(R)2 computer entertainment system. "SEGA Sports World Series Baseball 2K3" launches with a host of gameplay and visual enhancements, including an ESPN telecast-style presentation, Hall of Fame(TM) legends, retro uniforms and ballparks, and new player moves and animations. Produced by Visual Concepts Entertainment, a SEGA development studio, and developed by Blue Shift Inc., "SEGA Sports World Series Baseball 2K3" will once again be in a league of its own.

"The World Series Baseball 2K franchise has set many standards in the industry for realism, innovation and quality of gameplay," said Greg Thomas, president of Visual Concepts Entertainment, a SEGA development studio. "We're excited to bring this franchise to the PlayStation 2 and introduce World Series Baseball 2K3 to an expanded, multi-platform audience for the first time."

"SEGA Sports World Series Baseball 2K3" will include a variety of gameplay enhancements such as home run robbing jumps at the wall, dramatic running grabs in the outfield, user-controlled leadoffs and power swings, silky smooth double play and relay animations, offline throws, and a behind-the-pitcher cam that brings an exciting new perspective to the game. The unrivaled gameplay will be complemented by the deepest Franchise Mode in any baseball video game. Playing through an unlimited number of seasons, users will be able to assemble a full coaching staff by selecting from a pool of managers, batting and pitching coaches, Minor League(TM) directors and scouts. In addition to the Franchise Mode, "SEGA Sports World Series Baseball 2K3" will also include modes such as Exhibition, Big League Challenge(TM) , Season, Playoffs and the SEGA Sports Challenge. Appearing in all SEGA Sports 2K3 games, the SEGA Sports Challenge allows fans to compare their offline stats against other players nationwide on Segasports.com.

On the visual front, "SEGA Sports World Series Baseball 2K3" will remain the most graphically stunning baseball game on the market. Built to take full advantage of the capabilities of the PlayStation 2, "SEGA Sports World Series Baseball 2K3" will feature intricately detailed ballparks and improved player models. From classic ballparks such as the Polo Grounds to the ballparks of today including Great American Ballpark, the new home of the Cincinnati Reds(R) -- no detail is too small in "SEGA Sports World Series Baseball 2K3."

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ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia assets in sports marketing with over 40 business entities. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes (launching 2003), ESPN Now, ESPN Today), ESPN HD (high-definition simulcast service of ESPN launching April 2003), ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Regional Television, SportsTicker and ESPN Enterprises, overseeing brand extensions such as ESPN Zone, an interactive sports-themed dining and entertainment experience. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

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