March 8, 2006

Fox Mobile Entertainment and I-play release “24” The Mobile Game

I-play, in collaboration with Fox, has captured the time driven tension of the series and delivered a breakthrough in mobile game play. With “24” The Mobile Game, your mobile phone is a portal into the world of CTU. You can use your ‘spy phone’ to control the mission and guide Jack Bauer and other CTU agents through the longest day of their lives. With an array of gadgetry and agents at your disposal, you must take on a variety of missions. But remember: the clock is always ticking. Use infrared satellite surveillance equipment, phone tracing and electronic lock picks to unravel the conspiracy before time runs out.

The “24” missions allow players to feel the thrill of solving clues and racing to the end, with increasing difficulty and variety. The game offers high replay value as players try alternate paths to beat their fastest time. On participating carrier networks, some consumers will even be able to purchase the 24 game, ringtones and wallpapers in one convenient bundled offer. Together, Twentieth Century Fox and I-play are executing an unprecedented marketing push behind the “24” mobile franchise starting with the first mobile game in the series launching this month.

“24” - The Mobile Game will blow away mobile gamers and fans of the TV series, which has an enormous following across all age groups and geographies. The combination of storyline and individual missions provides a completely unique gameplay experience which will keep gamers coming back for more,” said David Gosen, acting CEO of I-play.

“As an industry leader with a proven track record of innovation and imagination, we knew that I-play would be able to create a mobile gaming experience that is every bit as compelling and addictive as “24” the television series,” said Leighton Webb, Vice President of International Wireless for Fox Mobile Entertainment. “With millions of loyal followers around the world, 24 audiences can now share in a rare combination of action, suspense and intrigue, direct from their mobile phones.”