ATTENTION ASPIRING MAP CREATORS - ACTIVISION WANTS YOU!  

Effective Immediately - Call of Duty's Mapmaker Competition Begins  

Santa Monica, CA - February 17, 2004 - If you thought your tour of duty was over after finishing Activision, Inc.'s (Nasdaq:  ATVI) award-winning Call of Duty(tm)...think again.  Starting today through March 26, 2004, map-making gurus everywhere can log on to www.callofduty.com  and enter to win the "Call of Duty Mapmaker Competition."  Using the map-making toolset located on the official website, gamers have the opportunity to create and submit multiplayer levels for the chance to win an incredible Grand Prize package which includes an all expense paid trip to Los Angeles to meet with Infinity Ward, the developer of Call of Duty, an Asylum GeForce(tm) FX 5950 Ultra-based graphics card www.bfgtech.com/5950u_redux.html,  and the potential to have their map(s) included in future Call of Duty games. 

The deadline for registration is March 20, 2004, and the final deadline for map submission is March 26, 2004.  All maps will be judged by a panel consisting of Call of Duty team members.  Three lucky Grand Prize winners will be announced on the official Call of Duty website on April 9, 2004.  Additionally, all non-finalist entrants will be able to have their maps judged online in a "Vote for the Best of the Rest" contest hosted by GameSpy on www.fileplanet.com  and on www.planetcallofduty.com.   The top three winners from the online vote will each receive a prize package courtesy of GameSpy's File-Planet.  For full details, rules and regulations, please visit the official Call of Duty website. 

Created by Infinity Ward, Call of Duty is rated "T" (Teen - Blood, Violence) by the ESRB and is available nationwide for a suggested retail price of $49.99.  Since the game shipped last October, Call of Duty has received 47 Editor's Choice Awards and 17 Game of the Year Awards worldwide. 

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003. 

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.  

The statements contained in this release that are not historical facts are "forward-looking statements."  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.  These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2003, which was filed with the United States Securities and Exchange Commission.  Readers of this press release are referred to such filings.

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