February 2, 2006

Atari’s Tycoon City™: New York Goes Gold

Rise to Riches as a Famous Entrepreneur in New PC Game

Atari announced today that Tycoon City™: New York, the PC game that challenges players to build the business empire of their dreams and “make it big” in Manhattan, has gone gold and is on schedule to ship to stores nationwide on February 21. In Tycoon City: New York, players aim to become moguls by constructing and customizing hundreds of businesses anywhere and anyway they want in a bustling and realistic simulation of New York City. Players must create and improve their businesses to outclass the competition and become rich and famous in New York City.

New York City is recreated in highly detailed 3D and features such famous landmarks as the Statue of Liberty, the Empire State Building, and Times Square. Over two dozen in-game partners, including TIME Magazine, Toys’R’Us, Virgin Megastore, Staples, Olympus, Marquee, Nokia, Tag Heuer, and D'Agostino's, to name a few, lend the game added realism. As a result of the partnership with TIME Magazine, players that reach the top of their game will see their likeness promoted on virtual TIME Magazine billboards throughout the city.

“These days, real estate is the hottest game to get into, and Tycoon City: New York offers everyone a chance to test their skills – with no mortgage broker approval necessary!” said Bill Carroll, producer, Atari, Inc. “With over two dozen in-game partners, world-renowned landmarks and true-to-life neighborhoods, Tycoon City: New York puts players in the thick of the action in the world’s most exciting city.”

In Tycoon City: New York, players start from humble beginnings as a budding entrepreneur and build a Manhattan empire by creating, upgrading, and customizing more than 100 types of major businesses based on the needs of real New Yorkers in the game. Some challenges include running a nightclub, owning a hot new restaurant, and opening a Broadway theater. High-profile industries, real-world brands, and a bustling round-the-clock lifestyle give every player the chance to make it. All of these challenges take place in authentic New York neighborhoods like the East Village, Chelsea and Greenwich Village.

Tycoon City: New York is being developed by Deep Red Games and will ship to retailers for the Windows platform on February 21, 2006 nationwide. Additional information about the franchise is available at http://www.atari.com/tycooncity.

Check out a trailer for Tycoon City: New York here: http://downloads.gamezone.com/demos/d14677.htm

© 2006, Atari, Inc. All rights reserved. ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.
All other trademarks are the property of their respective owners.

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