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KNOWLEDGE ADVENTURE TO DEVELOP AND PUBLISH INTERACTIVE KIDS PRODUCTS BASED ON MATTEL'S GIRLS, INFANT AND PRESCHOOL BRANDS
Global licensing agreement between Knowledge Adventure, a subsidiary of Vivendi Universal Publishing, and Mattel awards premier children's software publisher rights to top-selling Barbie doll and Fisher-Price brands
TORRANCE, CA, January 31, 2001 - Leading children's software publisher Knowledge Adventure today announced its intent to develop and distribute interactive products, based on current and future properties, within Mattel Inc.'s (NYSE:MAT) girls and infant and preschool brands. The worldwide, multi-year licensing agreement between Knowledge Adventure and Mattel awards Knowledge Adventure the exclusive rights to produce software titles featuring Barbie, Diva Starz, Generation Girl, Kelly and American Girl, as well as Fisher-Price, Little People, View-Master, Rescue Heroes and Power Wheels. Knowledge Adventure will begin publishing the interactive products in 2001. The products will be distributed by Vivendi Universal Interactive Publishing North America in the US and Vivendi Universal Interactive Publishing International in the rest of the world.
"This strategic alliance with Mattel will continue to strengthen Knowledge Adventure's leadership position in children's interactive content," stated Leslie House, vice president, Knowledge Adventure. "With the addition of the much-coveted Barbie and Fisher-Price brands to our current portfolio of top-selling franchises, including The JumpStart Learning System, Math Blaster and Sabrina, the Teenage Witch, Knowledge Adventure globally expands its educational and entertainment product offerings for the PC and console platforms."
Knowledge Adventure, a leader in kids interactive content, develops and publishes top-selling PC and console-based multimedia software that lets children learn and play. The company is internationally renowned for its market-leading JumpStart Learning System and Blaster Learning Series, as well as its portfolio of children's entertainment licenses including Sabrina, the Teenage Witch and Teletubbies. Knowledge Adventure is an indirect, wholly owned subsidiary of Vivendi Universal Publishing. The company's web site can be found at www.KnowledgeAdventure.com.
Vivendi Universal Publishing is a world leader in mass-market multimedia communications. A leading publisher of consumer PC and console-based interactive content, the Company's portfolio of educational and entertainment software brands includes Blizzard Entertainment, Knowledge Adventure, Sierra and Universal Interactive Studios. Interactive software is one of parent company Vivendi Universal's key content areas, along with Music, Movies and other Publishing activities. Vivendi Universal aims to be the world's preferred creator and provider of personalized information, entertainment and services to consumers everywhere, at any time, and across all distribution platforms and devices.
Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toys and family products. The company's best-selling brands include Barbie, Hot Wheels, Fisher-Price and American Girl. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its product in more than 150 nations throughout the world.
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PR Contacts: Mattel Girls Kids Entertainment, Study Skills and Foreign Language: Marla Rothschild, ext. 1650 Lisa Douet ext. 1250 Mattel Infant & Preschool, JumpStart, Blaster and Adiboo: Jennifer Johnson ext. 1145 April Coffman, ext. 1821
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