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NEW CALL OF DUTY MULTIPLAYER MODE NOW AVAILABLE  

Santa Monica, CA - January 30, 2004 - If you've been itching to play more of Activision, Inc.'s (Nasdaq: ATVI) highly acclaimed, intense and cinematic Call of Duty(tm), then you're in luck because the development team at Infinity Ward has just completed a new multiplayer mode titled Headquarters (HQ).  In Headquarters (HQ), one team must hold a specific location as the opposing squad bravely attempts to overtake it.  In order to succeed, players on both sides must coordinate and employ unique tactics as they defend and attack the heavily fortified HQ emplacement.  The update is currently available for download at www.callofduty.com/patch and on GameZone here: http://downloads.gamezone.com/demos/d10660.htm

Gamers will also be notified of the new update and prompted with download instructions through Call of Duty's multiplayer update feature.  The downloadable update also includes other enhancements such as the ability to turn on/off multiplayer features and improved team play-balancing.   

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003. 

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.  

The statements contained in this release that are not historical facts are "forward-looking statements."  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.  These important factors, and other factors that could affect Activision, are described in Activision's Annual Report on Form 10-K for the fiscal year ended March 31, 2003, which was filed with the United States Securities and Exchange Commission.  Readers of this press release are referred to such filings. 

Activision® is a registered trademark and Call of Duty is a trademark of Activision, Inc. and its affiliates.  All other trademarks and trade names are the properties of their respective owners.



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