BAM! ENTERTAINMENT® TO PUBLISH BUJINGAI™ FOR PLAYSTATION®2 IN NORTH AMERICA Creators of 'Cowboy Bebop™' and 'Trigun™' Assist in Design Work On This Unique Martial Arts Title

San Jose, Calif. (January 27, 2004) - BAM! Entertainment (NASDAQ: BFUN) today announced that it will publish, under license from Japan-based Taito Corporation, Bujingai: The Forsaken City for the PlayStation 2. The North American release date is currently set for this May. Featuring design work from the creators of the Japanese animations "Cowboy Bebop" and "Trigun" and developed for Taito by Red Entertainment, Bujingai has received rave reviews since its release in the Asian market this past holiday. Bujingai: The Forsaken City has incorporated the best elements of Hong Kong cinema -- swords, magic spells, demons, and wirework -- to create a truly incredible gameplay experience.

"We feel that BAM! is the ideal publisher to bring Bujingai to the U.S. market," said Hironori Ishii, General Manager of Overseas Releases. "BAM!'s knowledge of the North American market made them the right choice to get this great game in front of an even greater audience of PlayStation 2 fans. We are delighted that BAM! shares our enthusiasm for bringing this unique martial arts experience to gamers across North America."

"We are very pleased and excited to have the opportunity to be working with Taito in bringing their product to North America," said Ray Musci, Chief Executive Officer of BAM! Entertainment. "It is obvious that the team at Red Entertainment has put its heart and soul into creating one of the most outstanding and unique martial arts games available on PlayStation 2. Bujingai has received strong editorial acclaim since its launch in Japan and we believe that this product will have equal appeal and reception in the U.S. market."

Bujingai: The Forsaken City is a third person action-adventure title that brings martial arts fantasy to life. Inspired by classic Hong Kong cinema, the player takes on the role of a spell-casting, gravity-defying warrior named Lau. Set in post-apocalyptic Asia, Lau must battle his way through an army of fiends to rescue a fellow warrior who has been possessed by a demon. Lau is able to fight multiple enemies while running, gliding, floating, and running on walls. To make the action even more authentic, all of the characters in Bujingai: The Forsaken City have fluid motion capture movements that give them just as much personality as Lau.

Bujingai: The Forsaken City has already received rave reviews from the gaming press. Gamespot.com writes "Taito, Red Entertainment, and some heavyweight anime producers are teaming up to create Bujingai." IGN.com says of Bujingai, "With its combo-heavy gameplay and wire-work-inspired stunts, Bujingai is Red's homage to Hong Kong action flicks." 1Up.com notes, "The smooth and pretty graphics rely on lots of motion-capture to get the animation right, resulting in a game that certainly dazzles when it comes to the visuals."

About TAITO Since its inception in 1953, TAITO has led the way for interactive computer entertainment. With the release of "Space Invaders" in 1978, a new form of entertainment was born - computer games. Leading the way for what is now a multi-billion dollar industry that has on occasion surpassed the film industry in popularity, TAITO enters its 51st year hoping to further expand its array of product and continue creating and distributing games that will open the eyes, excite the mind (and fingers), and of course live up to the company motto, "Catch the Heart." Further information about the TAITO Corporation and its products can be found at: www.taito.co.jp/eng/ .

About BAM! Founded in 1999 and based in San Jose, California, BAM! Entertainment, Inc. is a developer, publisher and marketer of interactive entertainment software worldwide. The company develops, obtains, or licenses properties from a wide variety of sources, including global entertainment and media companies, and publishes software for video game systems, wireless devices, and personal computers. The company's common stock is publicly traded on NASDAQ under the symbol BFUN. More information about BAM! and its products can be found at the company's web site located at www.bam4fun.com.

This release contains statements that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current estimates and projections about BAM! Entertainment's business, which are derived in part on assumptions of its management, and are not guarantees of BAM! Entertainment's future performance, as such performance is difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors. Such factors include, but are not limited to, those described in BAM! Entertainment's Annual Report on Form 10-K for the year ended June 30, 2003, and its Quarterly Report on Form 10-Q for the three-month period ended September 30, 2003, which are filed with the U.S. Securities and Exchange Commission. Readers of this release are referred to those filings. BAM! Entertainment does not intend to update any of these forward-looking statements after the date of this release.

BAM! Entertainment, BAM! and BAM!4 are trademarks of BAM! Entertainment, Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

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