FOR IMMEDIATE RELEASE

Kathy Mendoza 

THQ/Media Relations 

818/ 871-5059

Mary Nelson Garrett 

THQ/Investor Relations 

818/ 871-5090 

THQ SHIPS ACTION MAN FOR GAME BOY COLOR

CALABASAS HILLS, Calif. - January 26, 2001 - THQ Inc. (NASDAQ NMS: THQI) today announced it will release ACTION MAN: SEARCH FOR BASE X for GAME BOY Color on January 30. Licensed by Hasbro Interactive, ACTION MAN toys and merchandise are a hit with kids after the debut of the ACTION MAN television show and toy line. Developed by Natsume, ACTION MAN: SEARCH FOR BASE X will be available on January 30 at major retail outlets nationwide.

"ACTION MAN merchandise has exceeded $1 billion in retail sales worldwide in the last five years," stated Alison Locke, executive vice president, North American Publishing, THQ. "The ACTION MAN: SEARCH FOR BASE X missions are a perfect fit for the GAME BOY Color demographic."

"The ACTION MAN product line has been wildly successful in Europe and we expect its appeal to our target demographic to be just as successful in the U.S.," said Tom Dusenberry, President and CEO, Hasbro Interactive. "THQ's expertise in the handheld arena will make ACTION MAN: SEARCH FOR BASE X for GAME BOY Color the perfect compliment to our PC and PlayStation ACTION MAN adventures."

ACTION MAN: SEARCH FOR BASE X for GAME BOY Color features seven levels with over 15 missions for gamers to enjoy as they assume the role of the GREATEST HERO OF THEM ALL. As ACTION MAN, players must find and arrest DR. X before he uses his top-secret weapon against the world. ACTION MAN can use devices such as his Electronic Magnetic Pulse, longbow, sonic explosions and flashlight to explore through missions including a jungle, a mine, a snow base and even a moon base.

About Action Man ACTION MAN is a realistic hero who pairs extraordinary athletic ability in extreme sports with superior intelligence and a sixth-sense called the AMP FACTOR to combat evil around the globe. The cutting-edge ACTION MAN CGI programming made its debut of weekly episodes on Fox Kids Network on Saturdays.

About Hasbro Hasbro Interactive, Inc. is a global interactive entertainment industry leader, innovating new ways to play and developing, publishing and distributing the highest quality interactive games and lifestyle products for a full range of genres and platforms. A subsidiary of Hasbro, Inc. (NYSE: HAS), Hasbro Interactive has offices in the U.S., U.K., Canada, Germany and Australia, and internal development studios in the U.S. and U.K. For further information, visit Hasbro Interactive's Web site at http://www.hasbro-interactive.com.

THQ Inc. develops, publishes and distributes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM, and those manufactured by Sony, Nintendo, Microsoft and Sega. The THQ website is located at http://www.thq.com.

ACTION MAN and its associated characters are trademarks of Hasbro, Inc. (c) 2000 Hasbro, Inc. All Rights Reserved. (c) 2000 Hasbro Interactive, Inc. All Rights Reserved. Used with permission.

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The statements contained in this release which are not historical facts may be deemed to constitute forward-looking statements. Actual results may differ materially from those projected in such statements due to a number of risks and uncertainties, including, without limitation, demand and competition for the Company's products, and other risks and uncertainties detailed in the Company's filings with the Securities and Exchange Commission, and as more specifically set forth in our most recent Form 8-K filed on November 13, 2000.