January 17, 2006

CHRYSLER BRAND LAUNCHES ALL NEW VIRTUAL FILM COMPETITION IN PARK CITY

Chrysler in The Movies: Virtual Film Competition Brings Together Gaming and Filmmaking by Inviting Gamers and Film Enthusiasts to Create Virtual Short Films Using Activision and Lionhead® Studios' "The Movies(TM)" PC game: Top Prize Includes Chrysler Crossfire

Continuing an ongoing commitment to inspiring creativity and innovation, Chrysler brand will launch "Chrysler in The Movies: Virtual Film Competition" (CiTM) during the 2006 Sundance Film Festival. In partnership with leading videogame company Activision, Inc. (Nasdaq:ATVI - News), CiTM will provide an innovative approach to the filmmaking process by merging the worlds of filmmaking and gaming. The competition, open to everyone, will give players an opportunity to use their own inspiration to create virtual films using Activision and Lionhead® Studios' "The Movies(TM)" Windows® PC game.

Filmmakers, celebrities, and consumers interested in participating in CiTM are invited to visit the Chrysler Studio, Jan. 20-23, at 333 Main St., Park City, UT. Participants will be able to create a movie, as well as have access to celebrity mentors and filmmaking symposiums sponsored by The Creative Coalition, a nonprofit, nonpartisan social and political advocacy organization of the entertainment industry.

Beginning January 20, 2006, aspiring filmmakers can enter the competition by creating a two to three-minute film that includes any of the new Chrysler vehicles - the Pacifica, the Crossfire, the Chrysler 300 and the PT Cruiser -- which have been exclusively integrated into "The Movies(TM)" game. Contestants must submit their finished movies online at www.themoviesgame.com/filmcompetiton  by April 20, 2006. Each virtual film will be judged by a celebrity panel and the top ten films will be screened at a Virtual Film Premiere during the Electronic Entertainment Expo (E3) 2006 in May, where the first place winner will win a Chrysler Crossfire.

"Chrysler is a brand built on inspiration and innovation," said Jeff Bell, vice president, Chrysler. "We are excited to launch this new competition that will showcase the great lineup of Chrysler vehicles in a fun and engaging way, while providing an opportunity for players to show their own personal inspirations."

"The Movies(TM)" videogame is gaining popularity around the world. Over 41,000 movies have been uploaded to Activision's online community from 11 countries, while nearly 220,000 votes have been cast.

"Activision is thrilled to be a part of the Chrysler in The Movies: Virtual Film Competition," said Dave Anderson, senior director of business development, Activision, Inc. "'The Movies' is the most comprehensive Hollywood experience ever and we're excited to bring it to aspiring filmmakers and consumers during this year's Sundance Film Festival. Whether it's running a studio or creating movie masterpieces, 'The Movies' game inspires creativity and delivers something for everyone who has ever dreamt of making it in Hollywood."

For additional information about the game and contest, please visit www.themoviesgame.com. 

Visit DaimlerChrysler's Media Services Web site at www.media.daimlerchrysler.com  for additional DaimlerChrysler news.

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