Sony Computer Entertainment America (SCEA) has unveiled a multi-million dollar marketing campaign designed to promote its upcoming PlayStation 2 title, The Getaway, which launches on January 21.

Television advertising begins on January 20 and will continue through February. Spots will run on late night programming on FOX, NBC, UPN and WBN, as well as appear on BET, Comedy Central, E1, ESPN, ESPN2, FX, MTV2, Speedvision, TBS, TNN, VH!, WGN and USA Network.

Print-wise, a six-month campaign aimed at reaching over 25 million readers is underway, running in all the leading gaming magazines and in consumer publications such as Maxim, Playboy, Rolling Stone, Spin, Stuff, Complex, FHM, Gear, Blender, The Source, BPM Culture, URB, XXL, Vice and Transworld Snowboarding. Ads will also run in select newspapers, including LA Weekly, SF Weekly, Seattle Stranger, Philadelphia Weekly, Village Voice and Chicago Reader.

Subway billboards advertising the game will be used in Philadelphia, Boston, Chicago and San Francisco, with additional billboards targeting nightclub markets in Angeles, New York, Chicago, San Francisco and Miami.
 

SCEA will soon launch a national promotion that will give away 15 trips to London. Five trips will be awarded to consumers who enter the contest on The Getaway website, while the remaining ten will be given away by radio stations in the Top 10 markets in the U.S.

The company has also teamed with Electronics Boutique in a promotion this month that will give purchasers of the game a free The Getaway calendar. Circuit City consumers who purchase the game can likewise receive a free The Getaway t-shirt.