In Saints Row, players begin the game as a member of the 3rd Street Saints, battling rival gangs and corrupt officials while attempting to conquer the city of Stilwater. Gamers will personalize their experience through an unparalleled level of character customization and the freedom to progress through multiple storylines in any order they choose. Unique activities such as Insurance Fraud and Snatch will help a player earn respect, which will in turn open up missions, and unveil the vast, next-generation potential of the fully dynamic city. Saints Row brings online multiplayer to the open-world genre for the first time allowing gamers to form and battle rival gangs online in a variety of different modes. The game will support 12 players on the Xbox Live online entertainment network.